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Hinge Health

Creative Director, Commercial

Leads creative strategy for enterprise B2B marketing, transforming clinical innovations into compelling campaigns, sales assets, and events. Mentors design/writing team with 10+ years experience in healthcare/tech and expertise in Adobe, Figma, AI tools.

236k – 300kSan Francisco, CABrand DesignHybrid10+ YOE
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About the role

Strategic Creative Leadership

  • Lead the creative vision: Define and drive the creative strategy for all commercial and B2B marketing initiatives, ensuring alignment with Hinge Health’s brand identity and business goals.
  • Translate value: Transform complex clinical and technical value propositions into clear, human-centric narratives that resonate with employers, consultants, and benefits leaders.
  • Strategic partnership: Establish trusted partnerships with Commercial, Product Marketing, and Sales leadership, translating business imperatives into high-impact concepts for GTM launches and market expansion.
  • Team development: Lead and mentor a high-performing team of designers and writers, fostering collaboration, innovation, and storytelling excellence.

Campaign Development & Execution

  • Integrated campaigns: Conceptualize and execute multi-channel campaigns (web, digital, social, OOH) that drive brand awareness and demand generation.
  • Sales enablement & ABM: Direct creation of high-value sales assets (decks, ebooks, video) and bespoke Account-Based Marketing (ABM) experiences.
  • Event experience: Oversee end-to-end creative development for commercial events and activations, integrating creative content, digital, analog, and multimedia experiences.
  • Performance optimization: Collaborate with Demand Gen to develop performance-driven creative assets, utilizing data and A/B testing.

Operations, Innovation & Influence

  • Operational rigor: Manage creative operations, including agency/freelancer management, project prioritization, resource allocation, and budget oversight.
  • Executive communication: Present creative concepts and strategies to executive leadership, articulating business rationale and ROI.
  • Brand stewardship: Ensure brand consistency across commercial assets while adapting to channel and audience needs.
  • Future-proofing: Stay ahead of B2B marketing trends, integrating new design platforms and generative AI tools.

Basic Qualifications

  • 10+ years of creative leadership experience in enterprise B2B marketing, experiential design, and brand storytelling (e.g., Healthcare, Tech, Fintech).
  • 5+ years of leadership experience developing multi-disciplinary creatives.
  • Success in full-funnel marketing campaigns and large-scale brand activations.
  • Exceptional portfolio showcasing complex value propositions into human-centric narratives and visual systems.
  • Strong command of video, photography, and content creation lifecycles.
  • Deep technical fluency in Adobe CS, Figma, Midjourney, Claude, and generative AI tools.
  • Effective communication skills and ability to thrive in dynamic environments.

Skills

Adobe Creative SuiteFigmaMidjourneyClaudeGenerative AIVideo ProductionPhotographyAccount-Based MarketingSales EnablementGtm Campaigns

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