Creative Director, Brand
Leads creative strategy, execution, and team for brand channels including social media, website, and campaigns. Drives brand vision with 10+ years experience managing multidisciplinary teams and partnering cross-functionally.
How you’ll make an impact
- Lead creative strategy and execution across Upstart's owned brand channels: organic social, our website, and brand design systems.
- Grow, inspire, and develop a multi-disciplinary creative team across brand disciplines—setting a high creative standard, delivering direct and actionable feedback, and building the kind of team culture where talented people come to do their best work.
- Drive brand campaign creative from concept to delivery, including leading both internal development and directing agency partners across TV, OOH, digital, and emerging media
- Actively evolve how Upstart uses AI tools to accelerate creative output without sacrificing craft
- Partner closely with Marketing, Product, and senior leadership to align creative strategy with business goals — showing up as a trusted creative thought partner across the organization, not just a creative executor.
Minimum Qualifications
- 10+ years of experience in brand creative, design, or creative direction, with at least 4+ years leading and managing multi-disciplinary creative teams.
- Demonstrated experience overseeing brand campaign development end-to-end across channels including TV, OOH, and digital with both internal teams and external agency partners.
- Portfolio showcasing excellence in brand identity work, visual design systems, and effective metrics-driving, multi-channel campaign creative.
- Proven track record of developing creative talent and building team culture across disciplines.
Preferred Qualifications
- Deep knowledge of organic social content strategy and platform-native creative across Instagram, TikTok, LinkedIn, and emerging channels.
- Familiarity with website design + content strategy and a track record of partnering with web and UX teams to deliver quality digital experiences.
- Ability to translate brand strategy into scalable design systems and guidelines adopted org-wide.
- Experience at a consumer-facing tech brand or other regulated industry brand.
- Advanced fluency with AI-assisted creative tools and a demonstrated approach to using emerging technologies as a force-multiplier for creative quality and output.
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