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AnthropicAnthropicSan Francisco, CA

Product Marketing Lead, Claude Platform - Cloud

Leads product marketing team owning GTM for Claude Platform's Cloud, Enterprise, and Ecosystem pillars. Drives launches, sales enablement, partner strategies, and cross-functional collaboration for API/developer products. Requires PMM experience with technical products and cloud providers.

320k – 320k/yr
HybridProduct Marketing

About the role

Responsibilities

  • Lead and develop a team of product marketers covering Cloud, Enterprise, and Ecosystem for the Claude Platform (API)
  • Develop and maintain a unified portfolio narrative that articulates how products work together to serve enterprise needs
  • Drive product launches that generate market momentum, from flagship releases to incremental feature updates
  • Support sales enablement initiatives: battlecards, pitch materials, customer stories, objection handling
  • Own content and launch strategy for partner conferences (AWS re:Invent, Google Cloud Next, Microsoft Ignite)
  • Lead go-to-market for MCP and broader connectivity story
  • Shape and execute Claude Marketplace go-to-market, including positioning, co-marketing, sales enablement
  • Partner with Product to shape roadmap priorities based on competitive intel, customer research, field feedback
  • Work closely with Developer Relations, Comms, Creative, Marketing, Sales

Requirements

  • Product marketing experience focused on developer platforms, APIs, or technical products
  • Proven track record developing/executing go-to-market strategies for API products/developer tools, including launches
  • Experience partnering with cloud providers (AWS, Google Cloud, Microsoft Azure) on joint launches
  • Experience leading product marketing for portfolio of products, including leading team/cross-functional pod
  • Strong technical background to understand/communicate complex AI features to technical/non-technical audiences
  • Excel at cross-functional collaboration aligning product, sales, marketing
  • Strong storytelling skills for diverse content: blogs, presentations, sales collateral, website copy, case studies
  • Exceptional writing skills adapting tone/style for executives, technical users, customers, various formats

Nice-to-haves

  • Experience in high-growth companies scaling enterprise go-to-market
  • Track record building product marketing functions/teams
  • Experience in competitive markets requiring differentiation
  • Background marketing AI/ML products/developer tools to enterprise
  • Experience working closely with sales on strategic, technical deals

Skills

Product MarketingGo-to-Market StrategySales EnablementApi ProductsDeveloper PlatformsCloud PlatformsAWSGCPMicrosoft AzureProduct LaunchesCompetitive IntelligenceCustomer ResearchStorytellingTechnical Writing
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