Marketing Operations Lead
Build and own the marketing operations function, including automation, lifecycle workflows, data structures, attribution, and product-led growth infrastructure. The role requires 5+ years of experience, hands-on Marketo or HubSpot and Salesforce expertise, and strong cross-functional technical operations skills.
About the job
Responsibilities
- Build and administer the marketing automation platform and broader marketing technology stack.
- Create scalable processes for campaign operations, lead management, lifecycle programs, and attribution.
- Establish documentation, governance, and measurement standards for the marketing ecosystem.
- Own the definitions and technical implementation of marketing data structures and metrics.
- Build the operational foundation for product-led growth, including user journeys, lifecycle workflows, product signals, and marketing activation.
- Translate business requirements into automations, integrations, data flows, and processes supporting brand awareness, pipeline generation, and growth.
- Use Factory droids to streamline and scale marketing workflows.
- Partner with the centralized GTM Strategy & Operations team while owning Marketing and PLG Operations.
- Implement marketing privacy and compliance practices, including GDPR and CCPA/CPRA.
- Design scalable, automated, and high-leverage operating systems.
Requirements
- 5+ years of experience in Marketing Operations or a related function.
- Hands-on administration experience with Marketo or HubSpot.
- Strong understanding of demand generation, lifecycle marketing, campaign operations, and marketing funnel measurement.
- Experience administering and operationalizing Salesforce CRM.
- Experience building marketing operations in an enterprise SaaS environment.
- Technical mindset and ability to learn new technologies quickly.
- Experience designing systems and processes for a rapidly growing company.
- Familiarity with GDPR and CCPA/CPRA and their impact on marketing.
- Comfort working cross-functionally with Marketing, Sales, Product, Data, Engineering, and Operations.
- Operator’s mindset focused on building, troubleshooting, documenting, and improving systems.
- Strong AI fluency and practical use of AI to increase leverage.
Compensation and Benefits
- In-office position five days per week at the company’s San Francisco headquarters.
Skills
Marketo, HubSpot, Salesforce, Marketing Automation, Demand Generation, Lifecycle Marketing, Campaign Operations, Marketing Attribution, Product-Led Growth, GDPR, CCPA, AI
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