Growth Marketing Manager

Responsibilities

• Pipeline acceleration: Build and run programs that drive early-stage conversion, staying close to active deals and partnering with AEs and SDRs to identify gaps, surface next-best actions, and unblock progress.
• Lifecycle & nurture: Design and own post-research/discovery follow-up flows and stage-specific nurture sequences tailored by persona and vertical, including build, QA, launch, and optimization across tools (Clay, Unify, marketing automation, outbound platforms).
• Stalled & dark pipeline re-engagement: Monitor stalled and dark opportunities, propose the best next step (multi-threading, content, re-framing value, or a clean DQ), and partner with sales and the pipeline council to turn action items into concrete campaigns.
• Target account & field marketing support: Help prioritize which early-stage deals and accounts get field marketing attention, and run pre- and post-event programs (invites, reminders, post-event nurtures) that convert engaged leads into opportunities.
• Delight moments & gifting: Coordinate fun, on-brand swag and gifts at key milestones (POC start, key meetings) to keep momentum, and operationalize with sales when and how gifting is triggered and measured.
• AI-powered execution: Use AI tools (Clay, Unify, Claude / Claude Code, Perplexity) to research accounts, enrich contacts, generate and personalize outreach, and continuously experiment with workflows that let you run more targeted plays, faster.
• Website & funnel conversion: Partner with the broader team on refining the key pages, forms, and flows that support opportunity creation and acceleration.

Requirements

• 4-7 years of experience in growth, lifecycle, demand, or revenue marketing, ideally at a B2B SaaS company.
• Built and owned lifecycle, nurture, and ABM programs that move opportunities through stages, not just top-of-funnel lead gen.
• Love being close to deals and partnering with sales, not running campaigns at a distance.
• Hands-on in the tools, building sequences, pulling lists, segmenting accounts, QA'ing sends, and iterating quickly.
• Used AI tools in your day-to-day for research, enrichment, content, and prioritization, and enjoy turning them into repeatable playbooks.

Nice-to-Haves

• Experience with our stack: Clay, Unify, Salesforce, HubSpot, and modern outbound/sequencing platforms.
• Track record running pre- and post-event field marketing programs that produced measurable pipeline.
• Comfort with SQL, AI tooling, or self-serve BI to pull your own data and report on program impact.
• Experience designing gifting and "delight" programs tied to deal-stage triggers.