Founding Demand Generation Manager

What you'll be doing

• Own full-funnel demand generation programs from strategy through execution for accounting firms and in-house finance teams.
• Define target audiences, test offers, launch campaigns, improve conversion paths, build webinar and lifecycle motions, and scale channels that produce high-quality opportunities.
• Focus on pipeline quality, sales readiness, and rapid learning about effective messages, audiences, and motions.
• Collaborate closely with Head of Marketing, PMM, Content, Marketing Ops, Sales, BDRs, Partnerships, and Events to connect category narrative to measurable pipeline.
• Be hands-on: build campaigns, manage agencies/contractors, orchestrate AI-enabled workflows, analyze HubSpot/Salesforce data, rewrite landing pages, test nurture flows, and work with BDRs on conversion.
• Develop repeatable playbooks and shape the growth of the demand generation function as the company scales.

What you'll bring

• 4-6 years of experience in B2B demand generation, growth marketing, revenue marketing, or related role, ideally in high-growth software, AI, fintech, data, security, automation, or technical products.
• Track record of building full-funnel campaigns that generate qualified pipeline.
• Strong experimentation skills across audiences, offers, messaging, landing pages, lifecycle campaigns, paid/inbound programs, webinars, and account-based motions.
• Experience partnering with Sales and BDR/SDR teams to improve follow-up, handoff quality, meeting conversion, and pipeline feedback.
• Fluency with tools such as HubSpot, Salesforce, Google Analytics, ad platforms, enrichment tools, attribution/reporting systems.
• Analytical judgment to use funnel data, campaign performance, and sales feedback to scale, fix, or stop programs.
• Technical aptitude and curiosity to learn complex products quickly and market to sophisticated buyers.
• Bachelor's degree or equivalent practical experience.
• Ability to work in-office in Manhattan 5 days per week.

What we'd love to see

• Examples of programs that created measurable qualified pipeline, sales meetings, opportunities, or revenue.
• Experience improving conversion from organic, paid, content, webinar, website, and lifecycle demand into qualified sales conversations.
• History of close collaboration with BDRs, AEs, or RevOps on lead quality, follow-up, routing, and conversion.
• Experience testing creative campaign concepts like reports, guides, calculators, workshops, webinars, executive briefings.

What success looks like

• Demand programs generate qualified opportunities with target accounting firm and finance buyers.
• Clear operating rhythm for campaign planning, launch, measurement, experimentation, and iteration.
• Steady improvement in conversion from interest to sales conversations.
• Tight feedback loops between BDRs/AEs and marketing.
• Clear understanding of which audiences, messages, offers, and channels perform best, with plans to scale them.
• Strong cross-functional connections turning priorities into measurable pipeline.

Benefits

• Premium Medical, Dental, and Vision coverage; Life Insurance; 6 coaching & 6 therapy sessions through Spring Health.
• Unlimited PTO + 12 paid company holidays.
• Daily meal stipends, fully stocked kitchen, $300 toward custom desk setup.
• Pre-tax commuter benefits and 401(k) retirement plan.
• Monthly office activities and frequent optional team happy hours.
• Parental Leave