Founding Demand Generation Manager
Founding Demand Generation Manager responsible for building full-funnel programs that turn market interest into qualified pipeline for accounting firms and finance teams at an AI agent company. Requires 4-6 years B2B demand gen experience, strong experimentation and sales partnership skills, and technical curiosity.
About the job
What you'll be doing
- Own full-funnel demand generation programs from strategy through execution for accounting firms and in-house finance teams.
- Define target audiences, test offers, launch campaigns, improve conversion paths, build webinar and lifecycle motions, and scale channels that produce high-quality opportunities.
- Focus on pipeline quality, sales readiness, and rapid learning about effective messages, audiences, and motions.
- Collaborate closely with Head of Marketing, PMM, Content, Marketing Ops, Sales, BDRs, Partnerships, and Events to connect category narrative to measurable pipeline.
- Be hands-on: build campaigns, manage agencies/contractors, orchestrate AI-enabled workflows, analyze HubSpot/Salesforce data, rewrite landing pages, test nurture flows, and work with BDRs on conversion.
- Develop repeatable playbooks and shape the growth of the demand generation function as the company scales.
What you'll bring
- 4-6 years of experience in B2B demand generation, growth marketing, revenue marketing, or related role, ideally in high-growth software, AI, fintech, data, security, automation, or technical products.
- Track record of building full-funnel campaigns that generate qualified pipeline.
- Strong experimentation skills across audiences, offers, messaging, landing pages, lifecycle campaigns, paid/inbound programs, webinars, and account-based motions.
- Experience partnering with Sales and BDR/SDR teams to improve follow-up, handoff quality, meeting conversion, and pipeline feedback.
- Fluency with tools such as HubSpot, Salesforce, Google Analytics, ad platforms, enrichment tools, attribution/reporting systems.
- Analytical judgment to use funnel data, campaign performance, and sales feedback to scale, fix, or stop programs.
- Technical aptitude and curiosity to learn complex products quickly and market to sophisticated buyers.
- Bachelor's degree or equivalent practical experience.
- Ability to work in-office in Manhattan 5 days per week.
What we'd love to see
- Examples of programs that created measurable qualified pipeline, sales meetings, opportunities, or revenue.
- Experience improving conversion from organic, paid, content, webinar, website, and lifecycle demand into qualified sales conversations.
- History of close collaboration with BDRs, AEs, or RevOps on lead quality, follow-up, routing, and conversion.
- Experience testing creative campaign concepts like reports, guides, calculators, workshops, webinars, executive briefings.
What success looks like
- Demand programs generate qualified opportunities with target accounting firm and finance buyers.
- Clear operating rhythm for campaign planning, launch, measurement, experimentation, and iteration.
- Steady improvement in conversion from interest to sales conversations.
- Tight feedback loops between BDRs/AEs and marketing.
- Clear understanding of which audiences, messages, offers, and channels perform best, with plans to scale them.
- Strong cross-functional connections turning priorities into measurable pipeline.
Benefits
- Premium Medical, Dental, and Vision coverage; Life Insurance; 6 coaching & 6 therapy sessions through Spring Health.
- Unlimited PTO + 12 paid company holidays.
- Daily meal stipends, fully stocked kitchen, $300 toward custom desk setup.
- Pre-tax commuter benefits and 401(k) retirement plan.
- Monthly office activities and frequent optional team happy hours.
- Parental Leave
Skills
HubSpot, Salesforce, Google Analytics, Demand Generation, Growth Marketing, B2B Marketing, Campaign Management, A/B Testing, Pipeline Analytics, Account-Based Marketing, Webinar Production, Lifecycle Marketing
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