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ForusForusNew York, NY

Growth Marketer

Own and scale Forus's paid acquisition engine across search and social channels to drive efficient provider growth. Requires 3-5+ years running paid campaigns with Google Ads, Meta, and LinkedIn.

150k – 200k
On-site3+ YOEGrowth Marketing

About the role

What You'll Own

  • Paid search: Own full search strategy, campaign management, and funnel optimization across all search platforms
  • Paid social: Own all paid social campaigns across Meta, YouTube, LinkedIn, and other relevant channels including audience targeting, creative briefing, and CAC optimization
  • Creative direction: Brief and review ad creative across channels; maintain a continuous refresh cadence tied to channel performance
  • Experimentation and reporting: Build and own attribution infrastructure, reporting dashboards, and a structured A/B testing program across copy, creative, audiences, and landing pages
  • Cross-functional collaboration: Work closely with GTM, Design, and Product to optimize the full conversion funnel

What We're Looking For

Must-Haves

  • 3–5+ years of growth marketing or digital marketing experience, with hands-on ownership of paid search and paid social
  • Proven track record driving SMB or professional-audience acquisition through digital channels
  • Proficiency across some or all of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
  • Strong analytical skills
  • Excellent written communication
  • Startup orientation and comfortable operating without a large support team, building processes from scratch, and context-switching across priorities

Nice-to-Haves

  • Experience marketing to physicians, clinical staff, or healthcare providers
  • Familiarity with healthcare compliance constraints in digital advertising
  • Experience with SEO strategy and content-driven acquisition
  • Background in B2B SaaS or health tech with a professional-audience ICP
  • Experience running video ad campaigns (YouTube, Meta video, OTT)

Compensation and Benefits

  • Location: NYC
  • Compensation: $150k-$200k
  • Fully covered medical, vision, and dental insurance
  • Memberships for One Medical, Talkspace, Teladoc, and Kindbody
  • Unlimited paid time off (PTO) and 16 weeks of parental leave
  • 401K plan setup, FSA option, commuter benefits, and DashPass
  • Lunch at the office every day and Dinner at the office after 7 pm
  • Meaningful equity

Skills

Google AdsMeta Ads ManagerLinkedin Campaign ManagerPaid SearchPaid SocialA/B TestingAttribution ModelingAudience TargetingCreative StrategyCac Optimization

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