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PostmanPostmanSan Francisco, CA

Principal Product Marketing Manager

Leads product marketing for Postman features, crafting messaging and content for developers and platform engineers, driving launches, awareness, and adoption. Requires 8+ years in product marketing with SaaS/developer tools experience.

250k – 300k/yr
On-site8+ YOEProduct Marketing

About the role

What You’ll Do

  • Act as a product marketing lead for Postman features and services, and take ownership of the strategy to drive awareness and market penetration of key capabilities
  • Work with engineering teams to distill key functionality and benefits into customer facing value messaging
  • Craft compelling, and differentiated outbound product messaging and content (like blogs, videos, tutorials, web pages, webinars, social media that resonate with target personas)
  • Enable the field on our solutions, through training and content (e.g. pitch decks and playbooks, etc)
  • Plan and implement feature and service launches (with operational marketing teams), including creating launch materials and content to support and coordinate with team members
  • Support Postman events, third party trade shows and other events to help showcase our products to attendees

About You

  • 8+ years of professional non-internship product marketing experience or 2+ years of post-MBA management or strategy consulting experience
  • Experience in software, SaaS, Developer Tools, or DevOps
  • Experience building product positioning and messaging
  • Experience with customer segmentation, profiling, and targeting

Bonus Points

  • Direct experience with developers, and audiences that build applications
  • Experience crafting engaging content for developers
  • Comfortable marketing to technical leaders
  • Familiarity with Postman API Platform

Compensation: The reasonably estimated base salary for this role ranges from $250,000 - $300,000, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.

Skills

Product MarketingSaaSDeveloper ToolsDevOpsProduct PositioningMessagingCustomer SegmentationContent CreationGo-to-Market StrategyLaunch Planning
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