Principal Product Marketing Manager

Responsibilities

• Lead GTM strategy: Develop & execute the strategy for new products and features, ensuring alignment with business objectives and customer needs. Lead cross-functional planning for impactful communications.
• Own product positioning and messaging: Craft compelling narratives and value propositions that reinforce brand strategy and differentiation. Build scalable storytelling frameworks.
• Own product matrix: Define how products and features fit across the customer journey, including naming, tiering, and value articulation.
• Drive product growth: Partner with product, CRM, and growth teams on in-product messaging, onboarding, lifecycle comms, and engagement strategies to improve activation, retention, and expansion.
• Champion market & customer insights: Collaborate with Research and Data Science to turn insights and trends into actionable strategies.
• Establish product marketing operating rigor: Build repeatable GTM processes, playbooks, launch frameworks, success metrics, and iteration plans.
• Collaborate cross-functionally with Product, Design, Compliance, and Customer Service for cohesive GTM alignment.

Requirements

• 7+ years of experience leading all aspects of Product Marketing in a B2C environment
• Proven track record of leading GTM for consumer products (0-1) under stringent regulatory and quality requirements
• Experience defining product positioning, messaging frameworks, or portfolio-level narratives across multiple products
• Strong blend of strategic thinking and hands-on execution (writing, analyzing, executing)
• Excellent communicator able to distill complexity into clarity for cross-functional partners and senior stakeholders
• Highly analytical, using data and insights to shape messaging, measure performance, and drive growth
• Comfortable in fast-paced, dynamic environments

Nice-to-Haves

• Experience in fintech, financial wellness, or adjacent industries