Develops technical messaging and competitive positioning for Figma's sales team, creates assets like battlecards, synthesizes intelligence to drive GTM strategy. Requires 4+ years in competitive intelligence/product marketing/sales and technical GTM experience.
153k – 269k
Remote4+ YOESales Engineering
About the role
What you’ll do at Figma:
Develop differentiated technical messaging and positioning to show Figma’s strengths across product, design, and engineering workflows, aligned to Figma’s sales narrative
Collect and synthesize multi-source intelligence (customer and sales feedback, industry research, analyst insights, sales data, etc.) to identify actionable competitive trends and dynamics
Create high-impact technical and competitive assets, including architectures, battlecards, objection-handling frameworks, customer-facing materials, and segment-specific guides
Establish scalable intake channels for competitive and buyer feedback, along with a framework for distributing insights across product and GTM stakeholders to influence company strategies
Partner with the product team to understand and influence Figma’s product roadmap, funneling buyer feedback to highlight emerging customer needs and identify opportunities for new features that would increase differentiation and product-market fit
We'd love to hear from you if you have:
4+ years of experience in competitive intelligence, product marketing, sales, or a related field
4+ years of either go-to-market or direct work experience in software engineering, product development, or a related technical field
Process creation experience – developing new processes, optimizing existing ones, and influencing decisions without direct authority
Strong analytical, critical thinking, and problem-solving skills, with the ability to synthesize and interpret data and information from multiple sources and present it in a clear and concise manner
Excellent communication, presentation, and storytelling skills, with the ability to tailor the message and format to different audiences and levels of the organization
Self-motivation and proactivity, with the ability to work independently and cross-functionally in a fast-paced and dynamic environment
While not required, it’s an added plus if you also have:
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