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HearthHearthNew York, NY

Head of Performance Marketing

Own Hearth's paid acquisition as a hands-on performance marketing expert, managing Facebook/Google Ads and programmatic channels end-to-end to drive contractor leads with accountability for CAC, ROAS, and lead volume. Requires 5-10 years scaling large paid budgets, deep platform expertise, data-driven optimization, and technical implementation skills.

200k – 250k/yr
On-site5+ YOEPerformance Marketing

About the role

Responsibilities

  • Own and operate Facebook Ads and Google Ads end-to-end — campaign strategy, audience targeting, bid management, creative testing, budget allocation, and daily optimization.
  • Build and scale programmatic display and native campaigns across additional channels (The Trade Desk, DV360, YouTube, Reddit, or wherever contractors spend time).
  • Drive lead generation for Hearth's contractor acquisition — every campaign you run feeds directly into the sales pipeline.
  • Manage meaningful paid budgets with full P&L accountability — forecast spend, track CAC and ROAS in real-time, and reallocate budget based on what's working.
  • Build and optimize landing pages, conversion funnels, and lead capture flows — from ad click to qualified lead.
  • Run rigorous A/B tests on creative, copy, audiences, landing pages, and bidding strategies — every dollar is an experiment.
  • Set up and maintain conversion tracking, pixel implementation, and attribution infrastructure — know exactly which campaigns drive revenue, not just clicks.
  • Build automated reporting dashboards so performance is visible daily, not monthly.
  • Leverage AI tools to scale creative production, audience modeling, and bid optimization — use AI to outperform competitors who do this manually.

Requirements

  • 5–10 years running Facebook Ads and Google Ads at scale. Managed $500K+ monthly paid budgets.
  • Expert level knowledge of the platforms — not just boosted posts and broad match keywords.
  • Performance obsessed. Think in CPL, CAC, ROAS, and LTV — not impressions and reach.
  • Hands-on operator. Build campaigns yourself. In Ads Manager daily. Write ad copy, test creative, adjust bids, and troubleshoot tracking issues. Do not manage agencies — you are the agency.
  • Data-driven. Pull your own data, build reports, and make budget decisions based on numbers. Comfortable with SQL, Excel/Sheets, and BI tools. Set up attribution and trust your own tracking.
  • Creative tester. Test dozens of variations, know what hooks work for different audiences, and can brief a designer or write copy yourself.
  • Technical enough. Implement pixels, set up conversion events, troubleshoot tracking issues, integrate with CRMs, and build landing pages.
  • Startup speed. Ship fast, learn fast, and don't need a team or an established playbook. Built paid acquisition from scratch at a company.
  • Deep expertise in Facebook Ads Manager and Google Ads (Search, Display, YouTube, Performance Max).
  • Experience acquiring SMB or contractor/trades customers — know how to reach business owners, not just consumers.
  • Background at a vertical SaaS, fintech, or marketplace company (ServiceTitan, Thumbtack, Angi, Housecall Pro, Jobber, or similar).
  • Experience with programmatic platforms (The Trade Desk, DV360) beyond Meta and Google.
  • Track record scaling lead generation campaigns from $50K/month to $500K+/month.
  • Experience with AI tools for creative generation, audience modeling, or bid optimization.
  • Landing page and CRO experience — optimized conversion funnels, not just ad campaigns.

Nice-to-Haves

  • Experience with AI tools for creative generation, audience modeling, or bid optimization.

Skills

facebook adsGoogle Adsprogrammatic advertisingthe trade deskdv360youtube adsSQLExcelBI ToolsA/B TestingcroAI Toolsattribution modelinglanding page optimizationroas optimization

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