Senior Director of Performance Marketing, Worldwide

What you will do

• Develop the worldwide, multi-channel strategy for capturing demand across all of Rippling's products. This will comprise a mix of paid and organic efforts and it’s up to you to balance the mix to drive maximum output.
• Manage 8-figure annual budgets efficiently, hitting or exceeding targets and continuously optimizing channel and campaign allocations to maximize revenue.
• Build an experimentation engine within your team that fuels scale and efficiency gains; optimize via test and learn.
• Establish the structure and processes to operate a centralized worldwide performance marketing team with stakeholders across geographies and product lines.
• Build, mentor, and manage a high caliber team of paid marketers that can consistently meet or exceed their (ambitious) targets. Effectively manage vendors to achieve our goals.
• Collaborate cross-functionally to build and iterate on campaigns. Partner closely with growth stakeholders (including GM’s of each product line) to share learnings, brainstorm, and report out on results.
• Partner with analytics to create a measurement ecosystem that allows us to track leading indicators and KPIs throughout the funnel through revenue retention.
• Although this is a leadership role, pick up IC initiatives to maximize your team’s impact. Roll up your sleeves and do things yourself.

What you will need

• 8-12 years of experience, with at least 6 in performance marketing. Less experience will be considered if you spike in building agentic workflows for performance marketing.
• 5+ years managing a team of > 6 marketers
• End-to-end ownership. Execute flawlessly (directly & via others) and take your projects across the finish line. Own mistakes and learn from them
• Communicate clearly, because you think clearly. Know how to modulate your communications, whether talking to an IC on your team or an executive
• Collaboration; track record of delivering outsized results by partnering with others cross-functionally
• Strong analytical skills to uncover insights that you incorporate into your team’s initiative roadmap
• Deep marketing channel expertise spanning paid social platforms (Meta, Linkedin, Tiktok), Google SEM, Bing Search, ChatGPT ads, Display, Youtube, affiliate marketing, and/or landing page optimization
• Agility and speed. Constantly try new ideas. When things don’t work, pivot; when they do, scale them. Thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines
• Ability to think outside the platforms. How are your domains actually capturing incremental value for Rippling

Additional Information

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below. Commission is not guaranteed.