Director, Performance Marketing

Responsibilities

• Own and operate Scribe’s global performance marketing program across all performance channels, including Meta, Google, YouTube, TikTok, Reddit, and others, driving measurable, efficient customer growth.
• Develop and execute the holistic performance marketing strategy, setting vision, testing priorities, and investment frameworks that align to company-level growth goals.
• Define and drive the tactics that bring strategy to life, using deep expertise and first-principles thinking to identify, prioritize, and scale the channels, approaches, and tactics that will get us to our growth goals.
• Own and oversee channel performance and budget pacing, continuously optimizing toward efficiency and return on investment while unlocking new opportunities for growth.
• Partner cross-functionally on measurement, forecasting, and modeling, working closely with the marketing analytics, finance, and growth teams to translate company objectives into clear media plans, spend allocations, and growth scenarios.
• Build and mentor a high-impact team, developing future leaders and establishing best practices in media buying, measurement, and experimentation.

Requirements

• 7-10+ years of experience in performance marketing and performance marketing strategy, with at least 2 years leading multi-channel programs at scale ($100M+ annual spend).
• 3+ years of experience managing and developing teams of media buyers, analysts, or channel specialists.
• Proven success building and scaling integrated performance marketing programs across Meta, Google, YouTube, TikTok, Reddit, and other growth platforms.
• Deep expertise in performance measurement and attribution, including MMM, geo testing, incrementality studies, and experimentation frameworks.
• Strong grasp of media buying mechanics, creative optimization, and auction dynamics across platforms.
• Advanced quantitative and analytical background, with the ability to interpret complex data and translate it into clear insights, strategic recommendations, and measurable business impact.
• A bias toward action, experimentation, and continuous improvement — with a track record of unlocking meaningful growth at scale.

Nice-to-Haves

• Experience scaling multi-channel performance marketing programs to $100M/yr in combined spend.
• Systems thinker and operator — builds acquisition engines that scale, with strong frameworks for experimentation, channel mix optimization, and cross-channel measurement.
• Led diverse, multi-channel portfolios — with deep hands-on experience in at least 2 major platforms.
• Blends creative intuition with analytical rigor, using data to inspire insights while always keeping a pulse on what motivates and converts audiences.