Director, Performance & Paid Media (AI-Native)

Strategic Leadership

• Deliver a clear, multi-year performance marketing strategy that directly maps to 1Password's PLG revenue and SLG pipeline targets, with measurable milestones.
• Drive quarterly and annual plans that show exactly where the budget is going, what outcomes are expected, and how to adjust when reality diverges from the plan.

AI-Forward Leadership

• Drive meaningful improvements in team output and efficiency by deploying AI tools across campaign planning, creative testing, audience development, and performance analysis.
• Reduce time-to-insight and time-to-action on campaign performance by embedding AI-enhanced analytics into daily and weekly workflows.
• Build a test-and-learn rigor that moves the team away from gut-driven decisions toward evidence-backed investment choices over time.

Channel Ownership

• Own paid channels end-to-end and deliver pipeline contribution that meets or exceeds targets across paid social, paid search, programmatic, content syndication, and emerging channels.
• Build a full-funnel channel portfolio with clear evidence of how each channel contributes at awareness, consideration, and conversion.
• Own weekly and monthly performance reporting that tells a story beyond the numbers.
• Use AI to continuously update and broadcast analysis.

Budget Management

• Deliver accurate budget forecasts with variance explanations.
• Leverage planning models and agentic AI to make budget allocation decisions that improve efficiency metrics (CPL, CAC, pipeline ROI) year over year.
• Produce clear, honest budget recommendations when things aren't working, including reallocating away from a favored channel.

Team Leadership

• Lead a team where each person knows what they're accountable for, has a clear development plan, and is continually growing their skillsets.
• Retain top performers by creating an environment that challenges them, rewards results, and gives them meaningful work.
• Manage individuals, agents, and people who are managing their individuals and agents.
• Build a cohesive team culture based on human expertise, taste, and judgement combined with AI curiosity and ambition.

What We're Looking For

• 10+ years in B2B performance marketing or demand generation, with a track record of hitting pipeline and revenue contribution targets.
• Demonstrated results using AI in a marketing context, with specific examples of application and outcomes.
• Proven success scaling paid programs in B2B SaaS with real numbers.
• Deep channel expertise across paid social (LinkedIn, Meta, Reddit, etc.), paid search, programmatic, content syndication, and traditional media.
• Experience managing inside a sales-assisted or enterprise GTM motion.
• History of building teams that grow, retain top talent, and consistently deliver.
• Experience with AI agent frameworks or LLM-powered marketing workflows at a practical level.