Skip to content
Fortuna HealthFortuna HealthNew York, NY

Head of Performance Marketing / Paid Acquisition

Head of Performance Marketing to own end-to-end DTC paid acquisition strategy for a Medicaid navigation platform, driving high-intent consumer leads at scale through Google Ads mastery, experimentation, funnel optimization, and cross-functional collaboration in a regulated health industry.

250k – 250k/yr
On-site4+ YOEPerformance Marketing

About the role

Responsibilities

  • Set marketing strategy and execute hands-on in ads accounts and landing pages, owning multiple search campaigns (current and new as we expand).
  • Build and optimize the experimentation engine for acquisition, lead quality, and funnel optimization to scale qualified high-intent leads.
  • Manage CAC, ROAS, spend against budget, and bid strategies.
  • Create and test ad and website copy for a crisis audience; run disciplined single-variable tests.
  • Collaborate with growth team on interactive tools and creative hooks.
  • Provide data-driven reporting tying strategy changes to specific metrics for operations and senior leadership.
  • Architect the full paid search stack, funnel, and DTC brand strategy, including bidding and optimization roadmap.

Requirements

  • 4+ years of experience in performance marketing with increasing ownership and scope.
  • Experience marketing to consumers in a regulated industry (health, law, financial services).
  • Mastery of paid search (Google Ads, etc.).
  • Strong knowledge of full stack marketing strategy.
  • Product-oriented mindset; ability to balance enterprise clients and end-user needs.
  • High ownership: able to take ambiguous problems and own workflows end-to-end.
  • High velocity, energetic, detail-oriented, and focused on driving leads at scale.
  • Comfortable with respectful disagreement, humility, and low-ego collaboration.
  • Ability to work 5 days per week in-person in NYC.

Nice-to-Haves

  • Organic marketing experience.
  • Experience building experimentation engines and creative testing for high-intent consumers.

Compensation and Benefits

  • Competitive salary and equity ownership.
  • Platinum health insurance plans.
  • Free lunch every day.
  • All commuter expenses covered.
  • $100/month wellness benefit.
  • Unlimited PTO.
  • 401k plan with company match.

Skills

Performance Marketingpaid searchGoogle Adscacroasfunnel optimizationA/B Testingmarketing strategyconsumer acquisition

Similar roles

Performance Marketing jobs
Metropolis

Senior Director, Performance Marketing

MetropolisLos Angeles, CA +1

Lead worldwide multi-channel performance marketing strategy and build AI-native demand capture systems. Own budget justification, closed-loop attribution, and autonomous experimentation while managing a centralized function.

200k – 245k/yr
On-site8+ YOEPerformance Marketing
Scribe

Director, Performance Marketing

ScribeSan Francisco, CA

Lead Scribe’s global performance marketing across Meta, Google, YouTube, TikTok, Reddit and emerging channels. Own strategy, budget, measurement (MMM, geo testing), and a team of channel specialists to drive scalable customer acquisition.

180k – 265k/yr
Remote7+ YOEPerformance Marketing
1Password

Director, Performance & Paid Media (AI-Native)

1PasswordUnited States

Lead performance marketing strategy and paid media programs for both PLG and SLG at 1Password. Drive pipeline and revenue through AI-native campaigns across paid social, search, and programmatic channels while building and leading a high-performing team.

168k – 252k/yr
Remote10+ YOEPerformance Marketing
Rippling

Senior Director of Performance Marketing, Worldwide

RipplingNew York, NY +1

Leads worldwide performance marketing team to generate high-quality leads via paid digital channels, managing 8-figure budgets and building experimentation engine. Requires 8-12 years experience including 6+ in performance marketing and 5+ years managing teams >6.

Salary not listed
Hybrid8+ YOEPerformance Marketing
Tines

Senior Performance Marketing Manager

TinesBoston, MA

Own and scale global paid acquisition strategy across search, social, display, and emerging channels to drive pipeline growth and ROI for B2B SaaS. Requires 10+ years B2B performance marketing experience with hands-on platform expertise and strong analytical/optimization skills.

210k – 240k/yr
Remote10+ YOEPerformance Marketing