Product Marketing Manager
Develops product positioning, launch programs, competitive insights, and sales enablement for a technical networking and security product. The role requires 5+ years of product marketing or related experience, strong cross-functional collaboration, and analytical project execution.
About the job
Responsibilities
- Become the expert on users and customers, including their pain points and motivations.
- Collaborate with sales, product, and marketing teams to develop product positioning, messaging, and content.
- Launch products and features, manage associated cross-functional projects, and measure revenue and pipeline generated.
- Create sales collateral and enablement materials, including slide decks, one-pagers, training sessions, customer case studies, and webinars.
- Work with designers, web developers, and content marketers as needed.
- Perform competitive and market analysis to inform messaging and campaigns and influence product strategy.
- Represent product marketing at industry events by delivering demos and gathering customer and prospect insights.
- Help drive meaningful sales pipeline.
Requirements
- 5+ years of experience in product marketing, working with sales teams, and sales enablement.
- At least 5+ years of direct experience in marketing, product marketing, sales enablement, product management, or a related field.
- Affinity for complex, highly technical subjects.
- Experience managing interdependent, complex projects and keeping multiple workstreams on track.
- Analytical, data-driven mindset with strong problem-solving and measurement skills.
- Ability to adapt quickly to changing plans and ambiguity.
- Excellent communication, collaboration, and negotiation skills.
- Bias toward action, execution, and iteration.
Nice to Have
- Startup experience.
- Experience with networking or security products used in SaaS or cloud environments.
- Familiarity with privileged access management (PAM), networking infrastructure, or enterprise security needs.
Compensation and Benefits
- Base salary range: $190,280–$237,180 CAD.
- Compensation package includes base salary, equity, and comprehensive benefits.
- Inclusive and flexible remote-first work environment.
- Health, vision, dental, and other group benefits with no waiting period.
- Employer-funded retirement contributions, matching contributions up to a maximum annual employer contribution equal to 0.75% of eligible compensation.
- Annual professional development budget of $1,500 USD.
- Flexible paid time off.
- Company-owned laptop, monthly home internet reimbursement, and $500 USD for home-office customization.
- Paid parental leave top-ups of 20 weeks for birthing parents and 16 weeks for non-birthing parents.
Skills
Product Marketing, Sales Enablement, Product Positioning, Go-to-Market Strategy, Competitive Analysis, Market Analysis, Content Marketing, Project Management, Revenue Analytics, Sales Collateral, Customer Research, Enterprise Security, Networking Infrastructure, SaaS
Similar jobs
Product Marketing jobs
Gusto
Burlingame, CALeads experimentation-focused product marketing, shaping positioning, segmentation, pricing, and go-to-market motions for emerging products. The role combines strategic planning, hands-on execution, cross-functional alignment, and AI-enabled growth experimentation.
Baseten
San Francisco, CALeads positioning, messaging, launches, content, and sales enablement for AI inference and post-training offerings, targeting developers and enterprise customers. Requires 3–8+ years of technical product marketing experience and familiarity with LLMs, AI/ML infrastructure, APIs, and developer ecosystems.
Baseten
San Francisco, CAThe Product Marketing Manager will lead positioning, go-to-market launches, technical content, and sales enablement for Baseten’s Model API. The role requires 3+ years of product marketing experience, technical fluency in AI and LLMs, and the ability to engage developer and enterprise audiences.
Greptile
San Francisco, CA
Own Greptile’s product marketing, including launches, positioning, messaging, website copy, and thought leadership for an AI developer tool. The role requires exceptional technical writing, strong technical and creative judgment, and the ability to execute independently in a fast-growing environment.
Fal
San Francisco, CA
Own the evergreen product storytelling strategy for generative media products, creating narratives, demos, tutorials, web experiences, and messaging that support developer adoption and enterprise conversion. The role requires product marketing experience, strong technical fluency, and the ability to build and debug working examples independently.