Sr. Manager, Growth Marketing Operations

Responsibilities

Senior Leadership & Team Development

• Lead individual contributors, functional teams, or managers — building a high-performing organization aligned to business priorities
• Own succession planning, staffing alignment, and cross-training to ensure coverage and capability depth across the team
• Uplevel the talent bar: recruit, develop, and retain top marketing operations talent; build and mentor future leaders
• Establish team KPIs, quality metrics, and SLAs — ensuring accountability and visibility across the organization
• Champion a culture of continuous improvement, automation, and operational excellence

Program Strategy & Operational Excellence

• Establish or evolve program rituals, intake processes, and prioritization frameworks that scale across a multi-team, multi-channel operation
• Develop and codify team standards, delivery SLAs, and incident response and root-cause analysis programs
• Lead high-risk, high-impact, cross-functional execution initiatives with significant downstream business implications
• Drive execution across email, direct mail, SMS, push, and web — maintaining an accuracy-first culture at enterprise scale
• Allocate ~50% of time to technical innovation and platform strategy; ~50% to people management and org development

Technical Strategy & Platform Governance

• Own enterprise-level marketing automations and oversee high-complexity, cross-functional integrations across Salesforce, Iterable, Segment, Twilio, and direct mail vendors
• Work with Martech and Engineering to scale integrations, resolve platform limitations, and govern the marketing tech stack
• Lead architecture decisions on automation, platform tradeoffs, and data pipeline design — balancing scale, compliance, and reliability
• Introduce automation scripts and tooling to reduce manual errors and increase execution efficiency across campaigns
• Maintain deep expertise in email deliverability, data hygiene, SMS compliance (TCPA, GDPR), and platform governance

AI-Led Operations & Intelligent Automation

• Architect and implement AI-driven workflows for campaign optimization, audience segmentation, and content personalization at scale
• Use predictive analytics and ML models to forecast campaign performance, optimize send timing, and improve engagement rates
• Establish governance frameworks for responsible AI use — including human-in-the-loop validation protocols, bias monitoring, and escalation criteria
• Partner with data science and engineering to build, test, and deploy custom AI/ML solutions for marketing operations
• Train and upskill team members on AI tool proficiency and supervised automation best practices

Cross-Functional Influence & Executive Communication

• Influence senior leaders and executive stakeholders with clear framing of automation tradeoffs, integration decisions, and execution risks
• Coordinate escalation and error communication across functions; provide leadership on risk mitigation and workflow efficiency
• Collaborate with senior marketing, Martech, product, and data teams to shape the future of marketing automation capabilities
• Translate complex technical constraints into strategic business terms for non-technical partners

Basic Qualifications

• Bachelor's degree or equivalent experience
• 9–12 years of experience in marketing automation, technical operations, or execution-focused roles
• 5+ years of people management experience, including managing managers or multiple functional teams
• Expert-level proficiency with an ESP or MAP (Iterable, Braze, Salesforce Marketing Cloud, or equivalent)
• Proven track record of delivering large-scale integrations and platform changes in complex, multi-team environments
• Deep expertise in marketing automation strategy, architecture tradeoffs, and platform governance
• Experience designing and implementing AI-assisted workflows in marketing operations (e.g., predictive modeling, automated QA, intelligent segmentation)
• Strong knowledge of email deliverability, data hygiene, and SMS compliance (TCPA, GDPR)
• Ability to troubleshoot and resolve complex campaign execution failures across systems and channels
• Experience leading TechOps initiatives in collaboration with PM and QA functions
• HTML fluency (editing and troubleshooting); SQL proficiency
• Experience working cross-functionally with Engineering, Martech, Product, and Data Science at a senior level

Preferred Qualifications

• Advanced Iterable, Marketo, SFMC, or equivalent marketing automation platform credentials
• PMP, PgMP, SAFe, Lean Six Sigma Black Belt or Green Belt, or ISTQB Advanced Level (PMO or QA track)
• Experience driving quality assurance across complex, multi-team programs
• Experience with data visualization tools (Mode, Tableau, Looker, or similar)
• Coding experience applied to marketing automation (e.g., JavaScript, Python, Google Apps Script)
• 2+ years of hands-on experience applying AI/ML tooling to marketing operations — including generative AI for content/testing, predictive models for optimization, or automated QA systems
• Experience with AI/ML platforms (e.g., OpenAI API, Anthropic Claude, or marketing-specific AI tools like Phrasee, Persado, or platform-native AI features)
• Track record of measuring and improving AI model accuracy, establishing feedback loops, and training teams on AI tool adoption
• Advanced Excel skills including complex formulas, pivot tables, and data modeling