Demand Gen Lead

Responsibilities

• Own full-funnel growth: Plan, launch, and optimize campaigns across awareness, demand gen, and pipeline acceleration
• Run rapid experimentation: Develop and own a structured testing engine across new channels, messaging, creative, landing pages, and funnel improvements
• Drive measurable pipeline: Build high-quality leads and opportunities across paid and non-paid channels, optimizing for CAC, conversion, and velocity
• Analyze and report impact: Surface insights, build hypotheses, and make data-backed recommendations to guide strategy
• Partner closely with Sales and GTM leadership: Ensure leads are worked effectively and feedback loops between Marketing and Sales stay tight
• Help build and mentor the demand gen function over time, including the opportunity to manage and grow a small team as the company scales

Requirements

• 4-8 years in B2B SaaS growth, demand gen, or performance marketing (early-stage and high-growth strongly preferred)
• Proven ability to design and ship full-funnel campaigns across multiple channels
• Strong analytical rigor: comfortable pulling data, interpreting funnel performance, and making fast decisions
• Creative problem-solver who can generate test ideas and turn successful experiments into scalable playbooks
• High ownership, comfortable with ambiguity, and motivated by impact over process
• Experience with attribution, funnel instrumentation, and experimentation frameworks (GA4, GTM, SQL a plus)
• Prior people management experience is a plus, but not required; candidates with strong ownership, mentorship, and leadership potential are especially encouraged