Responsibilities
A. Multichannel Growth Marketing Strategy and Pipeline
- Translate CareMessage’s ARR, pipeline, and market-development goals into a focused multichannel growth plan with clear targets, channel priorities, budget assumptions, and performance measures.
- Impact marketing-sourced and marketing-influenced pipeline goals in partnership with Sales, RevOps, Strategic Partnerships, and executive leadership.
- Build a quarterly growth calendar that integrates campaigns, product priorities, partner activity, conferences, webinars, executive thought leadership, and market-specific motions.
- Identify, test, and scale the channels most likely to produce qualified demand across Core, emerging, and strategic markets.
B. Multichannel Demand Generation
- Develop and optimize programs across paid search, paid social, retargeting, organic search, SEO/AEO, email, webinars, partner marketing, conferences, content-led demand, and account-based marketing.
- Establish a disciplined experimentation process with clear hypotheses, audiences, budgets, success criteria, and decisions to scale, revise, or stop.
- Build audience and segment strategies that reflect differences across FQHCs, free and charitable clinics, Tribal and Urban Indian Health, regional networks, payers, ACOs, and other priority markets.
- Develop our conferences and field events approach to ensure these events drive measurable demand channels, with clear pre-event targeting, onsite goals, lead capture, follow-up, attribution, and pipeline expectations.
C. Website Journey and Conversion
- Own the strategy for CareMessage’s website journey, conversion paths, landing pages, forms, calls to action, and campaign destinations.
- Use analytics, customer research, user behavior, and conversion testing to identify and remove friction across the buyer journey.
- Partner with Strategy, Product, and Sales to ensure website messaging reflects customer needs, product capabilities, proof of impact, and priority use cases.
- Improve the conversion of relevant traffic into qualified conversations, not simply overall traffic volume.
D. Partner Ecosystem Growth
- Partner with the Strategic Partnerships Director to create co-marketing and demand-generation programs with PCAs, HCCNs, EHR and data partners, associations, health plans, ACOs, funders, and other ecosystem partners.
- Develop repeatable partner campaign models that may include webinars, research, sponsored programs, referrals, events, audience-sharing, and joint thought leadership.
- Measure partner-marketing contribution to reach, qualified demand, pipeline, revenue, and patient impact.
E. Measurement, Attribution, and Marketing Operations
- Define and maintain the growth-marketing measurement framework, including channel performance, funnel conversion, lead quality, pipeline contribution, customer acquisition cost, and ROI.
- Partner with RevOps to improve HubSpot and CRM workflows, lead scoring, routing, campaign attribution, lifecycle stages, and reporting.
- Establish dashboards and operating cadences that enable Growth and executive leaders to inspect performance, make tradeoffs, and redirect investment quickly.
- Diagnose where funnel performance is breaking down and recommend changes across audience, message, channel, website, process, or Sales follow-up.
F. AI-Enabled Marketing
- Use AI and automation to increase research speed, audience development, campaign variation, content repurposing, website testing, workflow execution, reporting, and performance analysis.
- Build repeatable AI-enabled workflows that improve throughput and decision quality without weakening accuracy, brand standards, data privacy, or human judgment.
- Evaluate emerging tools and recommend which should be adopted, tested, or avoided.
G. Other Impact
- Translate market and performance signals into clear recommendations for messaging, product positioning, channel investment, and customer targeting.
- Create clear briefs for content, design, agencies, contractors, and internal contributors; this role owns strategy and outcomes but is not expected to personally produce every asset.
- Present findings and recommendations to executive leadership.
Requirements
- Senior B2B growth marketer who has built or materially improved a multichannel demand-generation engine in healthcare SaaS, digital health, health technology, or another complex B2B environment.
- Experience determining where growth should come from, translating revenue targets into channel plans, running disciplined experiments, and moving budget toward what works.
- Fluency across paid media, website journeys, SEO and emerging search, email and lifecycle marketing, webinars and events, partner campaigns, and account-based motions.
- Both strategic and hands-on: able to build the growth roadmap, brief a landing page, inspect HubSpot workflows, evaluate paid-media performance, improve website conversion, and present pipeline and ROI results to executive leadership.
- Understanding that growth strategy must connect commercial outcomes to mission outcomes (helping safety-net organizations improve access to care, close care gaps, strengthen clinical outcomes, and advance health equity).
Nice-to-Haves
- Experience with HubSpot, CRM workflows, lead scoring, attribution, and marketing analytics.
- Familiarity with AI tools for marketing automation, content, research, and analysis.
- Background in health equity, safety-net healthcare, FQHCs, or related mission-driven environments.
CaremessageUnited States
