Product Lead, Growth Marketing

Responsibilities

• Own full-funnel performance marketing across paid search & social, ASO, and lifecycle.
• Build a self-improving creative engine: AI-driven ad generation, testing, and iteration that scales without scaling headcount.
• Maintain a persistent knowledge layer so every experiment, result, and creative insight compounds automatically into the next cycle.
• Own conversion signal quality end-to-end: right events, right audiences, right attribution, partnering with DE on the infrastructure.
• Run a structured experimentation program where every test feeds a feedback loop, not a one-off report.
• Automate performance reporting and alerting — your system flags problems (creative fatigue, CAC shifts, payback drift) before anyone has to ask.
• Build geo-differentiated strategies across market tiers and decompose performance by region before diagnosing aggregate shifts.
• Build the system that allocates spend, prioritizes tests, and rotates under-performers — the math makes the decisions; you build and own the engine that produces them.

How You'll Work

• AI-First Execution: You automate before you do anything manually. Your primary tools are code, APIs, and AI workflows — not spreadsheets and platform UIs.
• Systems Over Tasks: You build loops, not checklists. Every manual process is a candidate for automation; every insight feeds back into the system.
• Strategic Partnership: You orchestrate brand, data science, and data engineering into a cohesive performance engine.
• Bias to Action: You ship fast, learn fast, and design experiments that generate the data you need rather than waiting for perfect information.

Required Skills and Experience

• 5+ years in performance marketing across at least two major paid channels (search, social, ASO, or programmatic).
• Hands-on experience building AI-powered marketing workflows — not just prompting, but durable systems that run and improve on their own.
• Deep understanding of conversion tracking, attribution, and signal quality — you know the difference between filtering conversions and excluding audiences.
• Data-literate: comfortable with SQL, dashboards, and statistical rigor without needing a data team to interpret results.
• Track record managing significant budgets with clear ROI accountability.
• Strong experimentation instincts — structured test-and-learn programs, not one-off A/B tests.

Preferred Qualifications

• You've built your own tooling for marketing operations — bonus if you can show a portfolio of what you've built.
• Experience in developer-focused or PLG companies where paid and organic reinforce each other.
• You've thrived as a solo operator or on a very lean team.
• Comfortable with a modern data stack and warehouse-driven workflows.
• Hands-on experience with server-side conversion APIs and the postback lifecycle.
• You've brought measurement rigor and experimentation culture to a team that didn't have it before.
• You've scaled paid acquisition across geos with dramatically different unit economics.