Lifecycle Marketing Lead

What you'll do

• Own lifecycle strategy end to end: Define and execute the strategy for engagement, retention, and loyalty across the full customer journey, from onboarding and activation to re-engagement, win-back, and long-term advocacy.
• Build and scale CRM programs: Design, build, and optimize cross-channel lifecycle programs across email, push, SMS, and in-app messaging using advanced segmentation, personalization, triggers, and automation.
• Drive retention and reduce churn: Develop the segmentation, targeting, and journey logic that improves activation, deepens engagement, reduces churn, and grows lifetime value.
• Design loyalty and engagement: Shape how Credit Genie rewards, recognizes, and re-engages customers over time.
• Own messaging and lifecycle narrative: Craft clear, compelling lifecycle messaging and value propositions that ladder up to our broader brand strategy.
• Run a test-and-learn engine: Build a rigorous experimentation practice, A/B and multivariate testing, cohort analysis, and holdouts to continuously improve performance.
• Champion customer and market insights: Partner with Research and Data Science to turn user insights and behavioral trends into actionable lifecycle strategies.
• Establish operating rigor: Build the repeatable processes, playbooks, and launch frameworks that scale as the company grows.
• Run a tight operation: Own the day-to-day health and quality of the program — email deliverability and IP reputation, push opt-in rates, and message frequency and send discipline.
• Collaborate cross-functionally: Navigate complex stakeholder environments and communicate effectively with Product, Design, Compliance, and Customer Service.

Requirements

• 8+ years of experience leading all aspects of Lifecycle Marketing (CRM, retention, engagement, and/or loyalty) in a B2C environment.
• Proven track record of building and scaling lifecycle programs that measurably improved activation, retention, churn, and LTV, ideally for a consumer mobile app.
• Deep CRM and automation fluency: hands-on expertise across email, push, SMS, and in-app messaging, with Braze, and strong command of segmentation and journey orchestration.
• Strong blend of strategy and execution: you can write, build, analyze, and ship as effectively as you can plan.
• Highly analytical: confident using data and insights to shape messaging, design experiments, measure performance, and drive growth.
• AI-first operator: you lean heavily on AI in your day-to-day work and treat it as a force multiplier, using AI tools to draft and iterate on copy, generate variants for testing, build segments and journeys faster, summarize results, and automate repetitive lifecycle work.
• Excellent communicator with the ability to distill complexity into clarity for cross-functional partners and senior stakeholders.
• Comfortable working in fast-paced, dynamic environments where you can help create structure and influence outcomes.
• Experience in fintech, financial wellness, or adjacent industries is a plus.

Benefits and Perks

• 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
• Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
• 401(k) with a 3.5% match and immediate vesting.
• Meal program available for both lunch and dinner.
• Pre-tax benefits, including a $1,000 HSA match.
• Life and accidental insurance.
• Flexible PTO.