Senior Demand Generation Manager
Leads Canada demand generation strategy and programs across ABM, events, webinars, content, and sales activations to grow pipeline. Requires 6+ years of B2B SaaS demand generation experience, strong analytical and cross-functional skills, and ideally business-level Québécois French.
About the job
Responsibilities
- Develop and execute demand generation campaigns across promoted content, webinars, ebooks, field events, account-based marketing (ABM), content syndication, and inbound and outbound sales activations.
- Run always-on programs and demand generation plays that ladder up to integrated campaigns.
- Partner with Canada SDRs and AEs to support campaign execution, gather feedback, and iterate on what works.
- Build and run the Canada customer marketing motion through case studies, customer webinars, executive events, and other advocacy programs.
- Analyze campaign performance and understand how programs affect funnel performance.
- Shift budgets toward higher-return programs and optimize through testing and learning.
- Own marketing-sourced and marketing-influenced pipeline targets for Canada demand generation channels, including ABM, field marketing, direct mail, webinars, and content.
Requirements
- 6+ years of experience driving demand generation and pipeline growth in a B2B/SaaS hyper-growth technology environment.
- Deep expertise across gated content, paid advertising, webinars, field events, ABM, and related demand generation channels.
- Proven ability to own projects end-to-end and execute directly and through others.
- Clear communication skills across individual contributor and executive audiences.
- Strong cross-functional collaboration skills.
- Strong analytical skills and the ability to incorporate insights into strategic roadmaps.
- Agility and speed in a fast-paced environment with shifting priorities and tight deadlines.
Nice to Have
- Native or business-level proficiency in French-Canadian (Québécois French).
Compensation
- Salary range: $128,000–$160,000.
Skills
Account-Based Marketing, Webinars, Field Marketing, Content Syndication, Paid Advertising, Direct Mail, Demand Generation, Marketing Analytics, Pipeline Management, B2B SaaS
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