Head of Marketing APJ
Leads Okta’s APJ marketing strategy, pipeline generation, customer growth, regional events, team development, and budget management. The role requires senior B2B regional marketing leadership, strong demand and account-based marketing expertise, cross-functional collaboration, and experience applying generative AI to marketing operations.
About the job
Responsibilities
- Define and own the comprehensive APJ demand marketing strategy across SMB through the region’s largest accounts, maximizing pipeline through close integration with Business and Sales Development.
- Define and execute post-sales marketing to increase customer retention and adoption, and accelerate expansion through upsell, cross-sell, advocacy, loyalty, and user group programs.
- Own the regional event strategy, including third-party events and hosted roadshows, while driving community building and executive engagement across APJ.
- Lead a high-performing team and serve as the primary liaison among APJ marketing functions, regional managers, and field sales.
- Collaborate with the Global Demand Center, Product Marketing, and partner teams—including CSPs, SIs, and resellers—to localize programs and amplify campaigns.
- Partner with sales and product marketing to shape messaging and develop campaign assets for APJ audiences.
- Manage strategic target account marketing and ABM approaches using account plans and analytics.
- Develop integrated marketing programs, analyze campaign results, optimize account engagement, lead quality, and marketing-spend effectiveness, and report results and market insights.
- Build, mentor, and scale the regional marketing team while overseeing budget allocation across sub-regions and channels.
- Champion and operationalize a Human + AI mindset through system-level process design, workflow automation, upskilling, and efficiency improvements.
Requirements
- Demonstrated experience and success in B2B APJ marketing, with knowledge of the broader go-to-market team.
- Strong leadership skills and a record of leading high-performing teams.
- Deep understanding of demand, inbound, account-based, and target-account marketing strategies.
- Track record of campaign ownership and consistently strong return on investment.
- Experience using generative AI tools for marketing orchestration, workflow automation, and content velocity.
- Ability to collaborate effectively with sales, product marketing, and cross-functional marketing teams.
- Strong self-motivation and organizational skills.
- Excellent writing and presentation skills.
- Quantitative skills for data-driven decision-making and reporting.
- Degree qualification or equivalent experience.
Nice to Have
- Identity experience.
Skills
B2B Marketing, Demand Marketing, Inbound Marketing, Account-Based Marketing, Target Account Marketing, Campaign Management, Generative AI, Workflow Automation, Go-to-Market Strategy, Product Marketing, Pipeline Generation, Marketing Analytics, Event Marketing, Partner Marketing, Customer Marketing
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