Sr. Growth Marketer, Industries

What You’ll Be Doing

Vertical Growth Framework

• Build and implement a repeatable framework to drive adoption and growth across priority industries
• Identify vertical-specific friction points and translate insights into measurable growth initiatives

Marketing Agency Vertical (50%)

• Own growth strategy, education, and positioning for the agency segment
• Improve onboarding, activation, and expansion through targeted content and cross-functional initiatives

Expansion Verticals (50%)

• Research and prioritize high-opportunity industries (e.g., Home Services)
• Develop industry-specific playbooks, courses, messaging, and growth strategies

Education & Cross-Functional Impact

• Create scalable training and content that simplifies complex product capabilities
• Partner with Product and Customer facing teams to improve vertical-specific user experience and adoption

Public Speaking & Events

• Represent HighLevel at conferences, meetups, and industry events
• Speak confidently about the product, use cases, and industry growth strategies
• Travel 25% or more to attend and present at events

What You’ll Bring

• Experience building strategy from zero, not just optimizing existing systems
• Strong writing skills with the ability to simplify complex concepts
• Comfort with public speaking, workshops, and customer-facing environments
• Strategic thinking paired with executional excellence
• Ability to operate autonomously and create structure where none exists
• Analytical mindset with the ability to tie initiatives to measurable growth impact
• Comfort influencing cross-functional teams without formal authority

Experience/Education/Certifications Required

• 5+ years in growth marketing, product marketing, lifecycle, or product-led growth roles
• Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys
• Comfortable leading initiatives across multiple stakeholders and delivering results without needing formal authority