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WatershedWatershedSan Francisco, CA

AI Search & Web Lead

Own end-to-end web infrastructure and organic/AI search visibility for Watershed's demand gen efforts. Drive pipeline through SEO, LLM optimization, CRO, and hands-on testing while managing vendors and developers.

175k – 195k
On-siteGrowth Marketing

About the role

What you'll own

  • Organic and AI-sourced pipeline: MQL and pipeline contribution from organic and AI search is the primary scorecard. Work across SEO, content infrastructure, and on-page optimization to grow inbound lead volume and quality.
  • LLM rankings and AEO / GEO: Track where Watershed appears (and doesn't) in AI-generated answers, run experiments, build the measurement approach, and steadily improve visibility and citation rate across the content themes that matter most.
  • Optimization & testing: Run a rigorous testing program across the website + key organic/GEO channels, working with Design and Content to improve conversion at every step — with pipeline impact as the measure.

What we're looking for

  • Someone with a known playbook for scaling organic growth + improving LLM visibility and citations
  • A strong POV on scaling and improving website content + functionality leveraging AI
  • Hands-on AB testing experience; build and run a testing program from day one without a lot of ramp time
  • A strong ability to manage external vendors and developers without needing to write all the code yourself
  • Strong analytical instincts; track what you own and know when something is or isn't working
  • Deep fluency in AI tools and models, both as a growth channel and a leverage point for team productivity and impact

Must be willing to work from an office 4 days per week (except for remote roles).

Skills

SEOAeoGeoLlm OptimizationAb TestingCroCms ManagementAI ToolsVendor ManagementAnalytics

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