Creative Strategist, Full Funnel

Responsibilities

• Develop and maintain a cohesive creative strategy across the entire customer journey, from awareness ads through landing pages, app store presence, and onboarding
• Work closely with Social, SEM, and other paid channel leads to inform creative strategy, brief assets, and influence the creative testing agenda
• Build and maintain a structured creative testing framework in partnership with channel leads — developing hypotheses, prioritizing experiments, synthesizing results, and turning learnings into actionable recommendations
• Influence and support the testing roadmap for landing pages, app screens, and app-start flows — developing creative hypotheses and partnering with Growth and Product on measurement
• Partner with Onboarding and Product teams to understand post-install performance and feed insights back into upstream creative strategy
• Identify creative opportunities across Social, SEM, PMax, Demand Gen, Apple Search Ads, and emerging paid channels — bringing channel leads well-developed creative POVs to act on
• Serve as the creative strategy partner across Growth, Brand, Product, and agency teams — aligning stakeholders around a shared creative vision
• Actively integrate internal and external AI resources into creative workflows to significantly improve efficiency and quality of output

Requirements

• 8+ years in creative strategy, growth marketing, or a hybrid performance/brand role — ideally at a consumer fintech or DTC app
• Deep understanding of how creative drives performance across paid channels and how to connect creative signals to downstream metrics like activation and retention
• Experience partnering with and influencing channel owners — you know how to lead through collaboration, not just authority
• Comfortable owning a test and learn agenda — designing experiments, reading results, and building the creative case for what to do next
• Strong analytical mindset paired with genuine creative instincts
• Excellent cross-functional communicator who can align brand, growth, and product around a shared creative direction
• Practical experience with AI tools in creative workflows — and genuine curiosity to push that further
• Drive and proactivity

Nice-to-Haves

• Experience at a consumer fintech or DTC app

Compensation & Benefits

• Competitive base salary, stock options, and health benefits from Day 1
• 401(k) plan with company match
• Remote-friendly (US), flexible time off (FTO), and opportunities for growth