Creative Lead - Visual Merchandising
Leads Spotify’s global visual merchandising vision, creative workflows, and visual brand expression while integrating generative AI and scalable systems. The role manages senior visual designers, partners with product and engineering leaders, and requires 10+ years of consumer-facing creative leadership experience.
About the job
Responsibilities
- Define and evolve Spotify's global visual merchandising vision across artwork, visual systems, and brand expression.
- Lead the evolution of creative workflows, using AI to improve creativity, quality, speed, and scalability while maintaining exceptional craft.
- Partner with Product, Engineering, Design Platform, and R&D leaders to align merchandising and product innovation.
- Develop visual strategies that balance global consistency with local expression across more than 180 markets.
- Establish creative principles, standards, and scalable systems for world-class visual experiences.
- Build partnerships with internal creative teams, external agencies, illustrators, photographers, and freelance talent.
- Lead and develop a high-performing team of Senior Visual Designers.
- Own the team's operating budget and prioritize investments for creative and business impact.
- Use audience insights, experimentation, and performance data to improve visual merchandising effectiveness.
- Represent Visual Merchandising as a trusted creative partner and influence senior stakeholders.
Requirements
- 10+ years of experience leading creative work across design, art direction, branding, editorial, advertising, or visual storytelling for a consumer-facing brand.
- Experience building, leading, and developing exceptional creative teams.
- Understanding of emerging technologies, including generative AI, and their impact on creative strategy, production, and design systems.
- Exceptional visual craft combined with strategic thinking and the ability to balance creativity, business goals, and customer needs.
- Experience collaborating across product, design, engineering, marketing, and executive leadership teams.
- Comfort using data, experimentation, and audience insights to inform creative decisions.
- Experience working across global markets and respecting cultural nuance while maintaining a strong global brand.
- Commitment to mentoring, raising creative standards, and fostering continuous learning and collaboration.
- Curiosity about design, music, culture, technology, and storytelling.
Work Arrangement
- Based in London or Stockholm.
- Flexible work arrangement with some in-person meetings and the ability to work from home.
Skills
Generative AI, Visual Merchandising, Art Direction, Branding, Editorial Design, Advertising, Visual Storytelling, Creative Direction, Design Systems, Audience Insights, Experimentation, Performance Data, Team Leadership, Budget Management, Global Branding
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