Associate Director, CRM & Martech

What You'll Do

• Lead the strategy and execution of CRM and marketing technology to drive advertiser acquisition, engagement, retention, and revenue growth
• Design and scale lifecycle marketing programs that improve through experimentation, automation, and continuous learning
• Build and optimize audience segmentation, lead management, and campaign orchestration across channels
• Own the CRM and Martech roadmap, ensuring tools and systems are integrated, scalable, and aligned with business goals
• Partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions
• Drive adoption of AI and automation to improve personalization, efficiency, and speed of insight across marketing programs
• Oversee measurement frameworks, attribution models, and reporting to enable clear, actionable decision-making
• Lead and develop a high-performing team, creating clarity around priorities, ownership, and ways of working

Who You Are

• 10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally within a B2B or ads environment
• 5+ years of experience leading and developing teams, with a focus on building strong, collaborative cultures
• Experienced in designing and scaling lifecycle marketing programs that drive measurable business outcomes
• Hands-on experience working within CRM and CDP ecosystems (e.g., Salesforce, mParticle) and how to leverage them effectively
• Know how to partner cross-functionally with Product, Engineering, Data, and Sales to deliver integrated solutions
• Comfortable working with data and analytics, and can translate insights into clear recommendations and actions
• Experience with experimentation frameworks and using testing to inform strategy and optimization
• Experience implementing emerging technologies, including AI, and how they can be applied to improve marketing effectiveness