Product GTM Lead

What You'll Do

Messaging & Positioning

• Develop our unique value proposition and messaging framework for our products and translate into the formats sales needs.
• Create sales talk tracks, slide decks, and demo flows.

Customer & Market Insights

• Define key market segments and Ideal Customer Profiles to help optimize marketing and sales efforts.

Sales & Customer Success Product Enablement

• Create compelling materials for Sales & CS teams that clearly communicate our value and enable them to win upmarket deals with shorter sales cycles and expand within accounts.

Competitive Intel

• Be the source of knowledge within the company for competitive intel, ongoing market shifts, and trends; leverage AI to scale yourself.

Voice of the Customer

• Be the voice of our customers and partner with Product to influence the product roadmap.
• Create case studies and proof points for our different audiences and their use cases.

Strategy & Planning

• Plan, implement, and manage the go-to-market strategy based on company goals, across the self-serve and sales-assisted sides of our business.

Leadership

• Build strong relationships and lead cross-functional teams across Sales, Customer Success, Demand Gen, and Product. Be their go-to PMM partner.

What We're Looking For

• 5+ years in a product marketing, transferable marketing/product management/sales role
• Exceptional written, verbal, and visual communicator and storyteller with keen ability to understand different audiences and distill key messages to persuade them to take action
• Experience developing Sales & CS collateral such as pitch decks, one-pagers, demo videos, case studies, onboarding guides, talking points, objection handling
• Big-picture thinker with strong business understanding and ability to identify opportunities to increase account acquisition, conversion, and expansion
• Strong analytical skills to connect quantitative and qualitative insights and apply those learnings to optimize our messaging, positioning, and enablement material throughout the funnel
• Strong project management, prioritization, and organization skills
• A creative curiosity, collaborative ethic, hardworking enthusiasm, and ambition
• A consistent ability to lead and collaborate seamlessly across functions with high EQ (emotional intelligence)
• Comfort in a fast-growing startup environment

You could be a great fit if:

• You are a storyteller and have a deep love of the written word
• You are highly data driven (qual and quant) and transform what you learn and patterns you see → new stories → increased funnel performance
• You put the customers at the center of everything you do
• You flourish in ambiguity and can make quick, thoughtful decisions
• You have fluency working with revenue orgs, and you have deep empathy and intuition for what they need to be set up for success
• Excited to demo new products and features, internally and externally

Nice to Have

• Prior experience in a Sales role
• Enterprise B2B experience