Senior Lead, Marketing Science Partnerships & Insights

Responsibilities

• Lead end-to-end execution of a specialized partner portfolio, managing high-impact measurement & audience partners, overseeing operational health, contract renewals, negotiations, and new opportunities.
• Drive maturity of measurement strategy by vetting, onboarding, and managing premium vendors; provide strategic guidance aligned with sales and measurement objectives.
• Act as primary lead across Product, Sales, Legal, and external stakeholders; resolve complex roadblocks through negotiation to scope, deliver, and utilize research integrations.
• Independently assess financial and operational performance of research and vendor projects; provide executive-level recommendations to optimize delivery and workflows.
• Manage technology-based integrations with global & regional measurement providers, including data pipelines, clean rooms, and AI/ML productivity tools.
• Evaluate industry trends to align research projects and partner capabilities with upcoming ad product rollouts, auction design, and business priorities.

Required Qualifications

• 7+ years of experience in advertising, analytics, or measurement (ideally at a measurement company or media owner) with background in digital advertising.
• Proven ability to manage a portfolio of high-impact partners, driving program health and strategic revenue goals.
• Deep familiarity with advertising measurement ecosystem, including attitudinal survey research, online/offline sales lift, MTA, and Media Mix Modeling (MMM).
• Strong track record in end-to-end management and presentation of complex quantitative advertising research.
• Sophisticated understanding of ad-tech infrastructure (serving, targeting, optimization, data flows).
• Exceptional written and oral communication skills to synthesize complex issues for senior stakeholders and negotiate effectively.
• Experience at a social media platform is a plus.
• Experience in evolving environments to help hit revenue goals while building processes from the ground up.

Nice-to-Haves

• Experience at a social media platform.