Customer Marketing Manager, Enterprise and Digital

Responsibilities

Customer Story Development

• Own the end-to-end development of enterprise and digital native customer stories, from intake through publication.
• Conduct interviews with customer stakeholders, including technical teams and business leaders.
• Write, edit, and finalize stories that clearly communicate use cases, outcomes, and product value.
• Translate complex technical implementations into narratives that resonate with both technical and executive audiences.

Story Pipeline & Prioritization

• Partner with Account Directors and GTM teams to identify high-value customer stories aligned to business priorities.
• Help prioritize customers and use cases based on impact, readiness, and strategic relevance.
• Drive clarity on timelines, inputs, and expectations to move stories efficiently through development.

Story Production & Execution

• Manage execution against a growing pipeline of customer stories.
• Coordinate review cycles across customers and internal stakeholders, including GTM, Communications, and Legal.
• Ensure stories move efficiently from draft to publication while maintaining a high bar for quality.

Film & Supporting Content

• Support storytelling across formats, including film, interviews, and multimedia content.
• Assist with briefing, scripting support, customer preparation, and production coordination.
• Develop supporting assets such as executive spotlights and short-form customer content.

Co-Marketing & Cross-Functional Partnership

• Partner with Content, Creative, and GTM teams to support co-marketing efforts tied to customer stories.
• Translate stories into assets used across campaigns, events, and sales conversations.
• Collaborate with Product Marketing and Communications to ensure alignment with broader messaging.

Editorial Quality & Narrative Impact

• Apply strong editorial judgment to shape clear, compelling narratives from complex inputs.
• Ensure consistency, clarity, and credibility across all customer-facing content.
• Contribute to improving how customer storytelling supports broader GTM and marketing efforts.

Requirements

• 5–8+ years of experience in Customer Marketing or Product Marketing (Content Marketing backgrounds also considered).
• Exceptional writer with experience translating technical products or complex business workflows into clear narratives.
• Can synthesize inputs from technical stakeholders and senior business leaders, including executives.
• Strong judgment on what makes a compelling customer story and which use cases will resonate.
• Comfortable working with enterprise customers and navigating multi-stakeholder environments.
• Maintain a high bar for accuracy, precision, and credibility.
• Experience developing customer stories, case studies, or similar B2B content.
• Strong project manager who can independently drive multiple workstreams.
• Collaborate effectively with GTM, Product Marketing, and Communications teams.
• Highly organized and able to manage multiple priorities in a fast-paced environment.