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TypefaceTypefacePalo Alto, CA

Senior Product Marketing Manager

Leads product positioning, messaging, and GTM for AI products, partnering with product and sales teams to drive enterprise launches and sales enablement. Requires 6+ years B2B SaaS product marketing with AI experience.

140k – 170k/yr
On-site6+ YOEProduct Marketing

About the role

What You'll Do

Product Positioning & Messaging

  • Own the positioning, narrative, and messaging architecture for Typeface, translating capabilities into business outcomes that resonate with marketing, creative and IT leaders.

Launches That Land

  • Lead end-to-end product launches across agentic features and products, from launch tier strategy to naming and pricing inputs, guiding content, marketing tactics, customer comms, and post-launch measurement.

Sales Enablement for Enterprise Motion

  • Equip our enterprise sales team to win with pitch decks, industry narratives, competitive battlecards, case studies and customer proof tailored to a complex, multi-stakeholder sale.

Voice of the Customer

  • Sit in on customer calls, run win/loss interviews, and feed structured insights back into product strategy and messaging — closing the loop between what enterprise buyers say and what we ship.

Product Partnership

  • Work shoulder-to-shoulder with product leadership and PMs as a true thought partner, pressure-testing features, prototyping messaging early, beta-testing new releases, and using your own POV to shape what gets built and how it shows up.

Competitive & Market Intelligence

  • Maintain a sharp, current view of the agentic AI and marketing technology landscape and turn it into actionable guidance for product, sales, and leadership.

What You'll Bring

  • 6+ years of product marketing experience in B2B SaaS, with a strong preference for direct experience supporting an enterprise sales motion.
  • Demonstrated experience launching agentic and/or generative AI products — you've shipped messaging and GTM for AI-native capabilities and can speak credibly about agents, models, and the realities of selling AI into the enterprise.
  • Start-up DNA: you've thrived in early-stage or fast-scaling environments, have a real can-do attitude, and genuinely enjoy building from scratch and operating in ambiguity.
  • Deep experience partnering with product leadership and PMs, paired with a genuine passion for testing and iterating on products and features. You're hands-on with the product, opinionated about it, and rigorous about validating what's working.
  • Excellent writer and storyteller: you're an expert at turning dense technical capability into a clean, compelling narrative.
  • Bias to action, high ownership, and a track record of running cross-functional launches.

Base Salary

The compensation range for this role is $140,000-$170,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process.

Benefits

  • Competitive compensation — including salary, equity, and 401(k)
  • Full medical, dental, and vision insurance for you and your family
  • HSA and FSA options to support your financial wellness
  • Flexible time off — including parental leave
  • Well-being programs — resources to support your mental and physical health
  • Daily lunch & snacks
  • Mentorship & impact — work closely with top AI leaders on products that ship

Skills

Product MarketingGenerative AIAgentic AIGo-to-Market StrategySales EnablementProduct LaunchesCompetitive IntelligenceB2B SaaSEnterprise SalesMessaging Architecture
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