Lead Video Producer

Responsibilities

AI-Powered Content Creation & Production

• Create high-quality video content for customer marketing, product education, events, webinars, podcasts, social media, and internal initiatives.
• Leverage AI tools to accelerate content ideation, scripting, storyboarding, shot planning, creative concept generation, and production workflows.
• Produce product tutorials, feature walkthroughs, customer success stories, promotional content, educational videos, and event recap content.
• Use AI-assisted editing workflows to improve production speed while maintaining creative quality and brand standards.
• Transform complex product concepts into engaging, easy-to-understand visual content.
• Produce screen recordings, demos, product explainers, and instructional videos that drive customer adoption and engagement.
• Collaborate with Product, Marketing, Customer Success, Support, and Events teams to identify content opportunities and develop impactful assets.
• Continuously evaluate emerging AI video technologies and implement best practices that improve efficiency, scalability, and content performance.

AI-Enhanced Video Editing & Post Production

• Edit long-form and short-form content using industry-standard editing platforms and AI-powered creative tools.
• Utilize AI for transcription, caption generation, subtitle creation, audio cleanup, noise reduction, translation, localization, content summarization, and editing acceleration.
• Create polished visual experiences through motion graphics, transitions, animations, visual effects, and branded storytelling elements.
• Develop AI-assisted workflows that reduce production turnaround times while maintaining quality standards.
• Optimize content formats for YouTube, social media, paid campaigns, product education, community engagement, and internal communications.
• Ensure all content aligns with HighLevel brand standards, messaging, and creative guidelines.

Content Repurposing, Clip Farming & Distribution

• Analyze long-form content and identify high-value moments for repurposing into short-form content.
• Use AI-powered clipping and content intelligence tools to extract key insights, highlights, customer stories, educational moments, and promotional opportunities.
• Create platform-specific content variations optimized for YouTube Shorts, Instagram Reels, TikTok, LinkedIn, paid social, email campaigns, and community channels.
• Generate AI-assisted content summaries, descriptions, titles, thumbnails, metadata, and supporting promotional assets.
• Maximize content ROI by extending the lifecycle and reach of existing content assets.

Onsite Production & Studio Operations

• Support onsite production for customer interviews, executive content, webinars, podcasts, product launches, events, and in-office productions.
• Assist with camera operation, lighting, audio capture, livestream support, AV setup, and production troubleshooting.
• Help manage production environments to ensure professional-quality recordings.
• Partner with stakeholders to plan and execute content capture sessions efficiently and effectively.
• Serve as a trusted production partner during live and recorded events.

AI-Driven Content Operations & Asset Management

• Maintain and organize a scalable digital asset management system for raw footage, edited content, creative assets, and production files.
• Leverage AI tools to automate tagging, categorization, metadata generation, searchability, and content retrieval.
• Build repeatable workflows that improve content discoverability and enable teams to easily access and reuse content assets.
• Create systems that support large-scale content production and future content needs.
• Continuously identify automation opportunities that improve team productivity and operational efficiency.

Content Analytics & Optimization

• Monitor content performance across platforms and channels.
• Utilize AI-powered analytics and content intelligence platforms to identify trends, engagement patterns, audience behaviors, and optimization opportunities.
• Provide recommendations that improve watch time, retention, conversion, engagement, and content effectiveness.
• Partner with Marketing teams to continuously improve creative performance through testing and iteration.

Cross-Functional Collaboration

• Partner closely with Marketing, Product, Customer Success, Support, Events, Community, and Executive teams.
• Translate stakeholder goals into effective video content strategies and deliverables.
• Manage multiple projects simultaneously while maintaining quality, organization, and timely execution.
• Contribute ideas that improve creative output, production processes, AI adoption, and content scalability.

Requirements

• Highly skilled video content creator combining creative storytelling, technical production expertise, and AI-powered content workflows.
• Experience leveraging AI tools for ideation, scripting, editing, transcription, localization, content repurposing, metadata generation, asset organization, performance analysis, and workflow automation.
• Experience as an AI workflow builder: design, configure, test, and optimize AI agents that support content production workflows.
• Comfortable behind a camera, in an editing suite, supporting live productions, or building scalable content systems.
• Passion for content that helps customers learn, adopt, and succeed with HighLevel.
• Ability to thrive in a fast-paced, high-accountability environment.
• Strong collaboration skills with cross-functional teams.

Nice-to-Haves

• Continuous exploration of new AI-driven production techniques.
• Expertise in emerging AI video technologies.
• Experience with digital asset management systems at scale.
• Background in product education or SaaS marketing content.