Lead Video Producer

What You’ll Be Doing

Manage creative projects across creative disciplines

• Lead creative projects for an assigned portfolio of projects, running independently once ramped up.
• Give direct, specific creative feedback to individual contributors across video, copywriting and design.
• Work directly with external partners, including agencies, vendors and freelancers on both a project-to-project and ongoing basis.
• Know enough across each craft to evaluate whether the work is solving the right problem — without needing to be the most technically skilled person in any single discipline.

Performance-Informed Creative

• Monitor how content and campaigns are performing and translate what's working — and what isn't — into specific areas to test and optimize moving forward.
• Bring a point of view grounded in data to creative reviews, not just aesthetic judgment.
• Bring ideas that improve how the broader creative team works, not just what you personally produce.
• Provide recommendations that improve watch time, click thru rate, retention, conversion, engagement, and content effectiveness.
• Partner with Marketing teams to continuously improve creative performance through testing and iteration.

AI-Driven Content Operations & Asset Management

• Contribute to documented creative standards and workflows for your portfolio, including how AI-assisted tools fit into the process.
• Manage and organize, alongside other creative leads, a scalable digital and print asset management system for static imagery, testimonials (written and recorded), raw footage, edited content, creative assets and production files.
• Leverage AI tools to automate tagging, categorization, metadata generation, searchability, and content retrieval.
• Build repeatable workflows that improve content discoverability and enable teams to easily access and reuse content assets.
• Create systems that support large-scale content production and future content needs.
• Continuously identify automation opportunities that improve team productivity and operational efficiency.

What You'll Bring

• Demonstrated experience leading creative projects independently from concept through delivery, with minimal day-to-day oversight.
• Experience giving direct creative feedback and direction to other creatives or contributors, even without formal people-management responsibility.
• Experience identifying and shaping compelling stories from raw or long-form source material — interviews, customer conversations, events, or similar.
• Experience coordinating creative work with external partners — contractors, agencies, and freelancers.
• Experience in leading and collaborating with a global team, with an eye for nuance and market/spec differences (formats, platforms, regional context) when leading design, content and video work.
• Strong organizational skills, with experience managing large content libraries and creative assets in a way that keeps them usable and findable for a team.
• Comfort using performance data and analytics to inform creative decisions, not just measure them after the fact.
• Strong track record partnering directly with cross-functional stakeholders and translating business goals into creative direction.
• Working knowledge of AI-assisted creative workflows and a willingness to keep pace with emerging tools.
• Excellent written and verbal communication skills.
• A portfolio or body of work that demonstrates range across more than one creative discipline.