Strategic Events Program Manager

Event strategy & program ownership

• Help define the strategic objectives, target audience, and success metrics for events, including executive Summits and community meetups, ensuring every program has a clear business case and measurable ROI.
• Own event-level KPIs and deliver results reporting to senior stakeholders after each program.

Content & agenda development

• Lead agenda-setting for each event: define session structure, content themes and narrative arc to ensure sessions build on each other and tell one coherent story.
• Partner with Product Marketing, R&D, and GTM to shape session content and align on key messages that will inform the agenda.
• Own content development, including hard deadlines, content schedules, speaker prep programs and structured dry runs.
• Manage speaker logistics pre-event and during the live event.
• Develop a strategy for extending event content pre- and post-event: promotion, post-event distribution, PMM/enablement integration, etc.

Stakeholder management & cross-functional coordination

• Lead a cross-functional working group across Marketing, GTM, R&D, and executive leadership — driving alignment on goals, timelines, and ownership.
• Partner with the Client Advocacy team to identify and onboard client speakers, weaving authentic client voices throughout each program.

Execution & experience

• Oversee end-to-end execution of events: venue, A/V, run of show, vendor management, on-site logistics and attendee experience.
• Design the attendee journey holistically — from pre-event communication to on-site flow and post-event follow-up.
• Build and manage event budgets.
• Travel to key events multiple times per year — primarily domestically, with occasional international travel for global events.

Who You Are

• 6+ years in Client Marketing, Events, or a closely related field — with direct ownership of large-scale, multi-stakeholder events from strategy through measurement.
• Proven track record defining event strategy, building content agendas, and reporting ROI to senior leadership.
• Experience in B2B tech or financial services preferred; familiarity with wealth management, fintech, or enterprise SaaS a plus.
• Demonstrated ability to build and manage event budgets with accountability for outcomes.
• Strong program manager: you can hold cross-functional teams accountable, manage competing priorities, and keep complex programs on track without losing the details.
• Excellent written and verbal communicator; able to turn ambiguous goals into clear briefs, project plans, and stakeholder updates.