Content Lead

Responsibilities

• Defining and scaling Plaid’s content strategy to drive demand generation and brand awareness.
• Building a high-functioning editorial operation, ensuring voice and tone consistency across channels, and elevating Plaid’s brand through high-quality, integrated content.
• Owning Plaid’s editorial calendar across Plaid’s owned channels.
• Managing Plaid’s blog and customer and partner newsletters, ensuring editorial voice, tone, and quality standards across all content.
• Overseeing organic social strategy to develop an engaging social presence for Plaid that grows comprehension for our products and trust in our brand.
• Partnering across marketing to align content with launches, campaigns, and demand generation goals.
• Building processes that streamline creation, increase output, and ensure cross-channel alignment.
• Managing and mentoring a lean content team and agencies.
• Measuring content performance and sharing insights.

Requirements

• 15+ years of content marketing or editorial experience, with a focus on B2B or fintech.
• 8+ years of experience in building and managing high-performing content teams.
• Strong editorial judgment with ability to establish and enforce high editorial standards and a consistent voice.
• Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics.
• Strong analytical skills and ability to use data to assess content performance and drive program strategy.
• Willing to flex across strategy and execution.