Staff Product Marketing Manager, AI & Analytics

AI Strategy & Platform Narrative

• Own the strategic narrative for AI across the Justworks platform—defining how AI-powered capabilities support our platform vision, differentiate us in the market, and create value for customers.
• Develop positioning, messaging, and value frameworks that help customers understand, trust, and adopt AI-powered experiences across products and workflows.
• Establish a cohesive AI story across the portfolio, ensuring a consistent customer experience across products and touchpoints.

Product Strategy & Market Readiness

• Serve as the voice of the market and customer for AI initiatives, bringing customer insights, competitive intelligence, and market trends into product planning and prioritization.
• Influence product strategy and investment decisions by identifying emerging opportunities, unmet customer needs, and shifts in the competitive landscape.
• Develop go-to-market strategies for major AI innovations, ensuring clear positioning, strong differentiation, and coordinated execution across Product, Marketing, Sales, and Customer Success.
• Guide launch readiness across teams, ensuring AI innovations are effectively positioned, enabled, and adopted in market.

Commercialization & Adoption

• Define commercialization strategies for AI-powered experiences, including packaging recommendations, value articulation, customer education, and activation plans.
• Partner with Growth, Lifecycle Marketing, Sales, and Customer Success to drive awareness, usage, and long-term engagement with AI-powered capabilities.
• Measure and optimize the success of AI initiatives through adoption, retention, customer satisfaction, and business impact metrics.

Market Intelligence & Competitive Strategy

• Be the in-house expert on the AI landscape, including emerging technologies, competitive offerings, customer expectations, and market trends.
• Identify emerging AI trends, competitive threats, and market opportunities that inform Justworks' long-term strategy and differentiation.
• Help establish Justworks' point of view on AI in the workplace, shaping thought leadership and strengthening our position in the market.

Cross-Functional Leadership

• Lead through influence, aligning Product, Engineering, Marketing, Revenue, Customer Success, Legal, and Operations teams around a shared vision for AI across the Justworks platform.
• Drive high-impact AI initiatives from strategy through execution, creating clarity and momentum across diverse stakeholder groups.
• Bring structure to ambiguity, helping teams navigate emerging technologies and make confident decisions in a rapidly evolving landscape.
• Act as a strategic advisor to leadership on AI-related opportunities, risks, investments, and market developments.

Qualifications

• Minimum of 8-12 years of experience in product marketing, product strategy, growth, or a related B2B SaaS function, with a track record of influencing product direction and driving measurable business outcomes.
• Experience owning positioning, go-to-market strategy, and commercialization for complex products, platforms, or emerging technologies.
• Strong understanding of AI technologies, trends, and market dynamics, with the ability to translate technical capabilities into clear customer value and compelling market narratives. Direct experience marketing AI-powered products is strongly preferred.
• Outstanding storyteller: synthesize customer, market, competitive, and product signals into clear narratives tailored to audiences ranging from customers and prospects to executives and product teams.