Senior Manager Marketing Operations

Responsibilities

Lifecycle Management

• Own and evolve the lead and contact lifecycle framework, including stage definitions, scoring, and routing rules, in partnership with Sales Operations and Revenue leadership.
• Build and maintain infrastructure that delivers the right communications at the right time.
• Ensure lifecycle stages are accurately reflected across Salesforce and Marketo, enabling clean handoffs between Marketing, SDR/BDR, and Sales.
• Assess conversion and velocity by stage and recommend funnel improvements.

Marketing Technology Management

• Oversee and optimize Salesforce, Marketo, Bizible, and the broader marketing technology stack.
• Manage data enrichment and automation/engagement tools to maintain current, actionable data.
• Evaluate and implement new tools, including AI-driven data and enrichment vendors.

Campaign Tracking, Attribution, and Reporting

• Develop tracking frameworks for digital touchpoints, including custom event tracking, UTMs, and pixel implementation.
• Apply basic website structure and coding knowledge to support tracking implementation and troubleshooting.
• Own and evolve marketing attribution strategy, models, technology, and UTM parameters.
• Partner with Data and Marketing Analytics to maintain KPI and ROI reporting for marketing functions.

Data Management, Privacy, and Compliance

• Oversee consent management and marketing data privacy practices with Legal and Compliance.
• Drive contact and account data quality through enrichment using tools such as ZoomInfo and Clay.
• Ensure compliance with GDPR, CCPA, and other relevant privacy regulations.

Requirements

• 6+ years of marketing operations experience in a SaaS startup environment.
• Experience supporting Revenue or Growth Marketing within a centralized Marketing Operations function.
• Hands-on ownership of marketing attribution strategy.
• Experience designing lifecycle stages and routing.
• Advanced Salesforce knowledge, including campaign reporting and dashboards.
• Advanced, current Marketo experience; Marketo certification is a bonus.
• Hands-on experience with data enrichment platforms.
• Strong understanding of GDPR, CCPA, and other data privacy regulations.
• Experience building and measuring integrated marketing campaigns.
• Strong communication, project management, prioritization, and stakeholder-management skills.
• Data-driven approach with the ability to interpret reporting and optimize marketing strategies.
• Ability to present recommendations and outcomes to senior leaders and teach others.
• Proactive problem-solving skills and interest in marketing operations technology trends.

Benefits

• Multiple health and dental coverage options, with 100% employee and 50% family coverage.
• Vision insurance.
• Incentive stock options.
• 401(k) match of 4%.
• Four weeks of PTO, increasing after year two.
• 12 company holidays and two floating holidays.
• Paid parental leave: 16 weeks for birthing parents and four weeks for non-birthing parents.
• FSA and HSA options.
• Short- and long-term disability coverage.
• Community service funds.
• Professional development funds.
• Wellbeing fund of $150 quarterly.
• Business expense stipend of $125 quarterly.
• Mac laptop and new-hire equipment stipend.