Senior Partnerships Marketing Manager

Responsibilities

Partnership Strategy & Relationships

• Serve as the primary marketing point of contact for partner organizations, building trusted, senior-level relationships with their marketing and brand teams.
• Work closely with onX's Partnerships Program Manager, providing marketing expertise and strategic voice.
• Represent onX's marketing perspective during deal formation, ensuring marketing value is built into every partnership.
• Own the feedback loop between partner stakeholders and onX's internal creative, brand, web, and growth teams.

Go-to-Market & Campaign Development

• Lead co-marketing strategy for each partnership, tailoring to brand-level or vertical-specific approaches (Hunt, Offroad, Fish, Backcountry).
• Identify and prioritize net-new marketing channels through partnerships (retail co-op, event sponsorships, outfitter agreements, non-profit co-promotions).
• Provide recommendations, baseline messages, and clear vision for partnership engagements.
• Build and maintain onX's partnerships playbook, including philosophy, co-marketing capabilities, audience alignment, and mutual value.
• Develop tiered partnership frameworks defining marketing commitments and deliverables for Tier 1, 2, and 3 relationships.

Project Management & Operational Excellence

• Own end-to-end briefing, scoping, and coordination for partnership marketing initiatives.
• Maintain forward-looking view of partner moments and campaign windows for the marketing calendar.
• Serve as single point of contact for marketing component of active partnerships.
• Build scalable workflows, templates, and playbooks for repeatable acquisition channels.
• Enforce creative and brand guidelines with partner teams.

Execution & Cross-Functional Leadership

• Act as creative multiplier with strategic rationale, audience insight, message hierarchy, and execution POV.
• Handle hands-on tasks: scrubbing scripts, attending shoots, writing briefs, managing feedback, partner calls.
• Route partner audience insights to internal teams for acquisition, conversion, retention opportunities.
• Partner with product marketing, lifecycle, growth, web, and creative teams for consistent campaigns.
• Embed AI as co-pilot in workflows.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
• 8+ years in partnerships marketing, brand marketing, or integrated marketing; 2-3 years managing external partner marketing relationships.
• Proven ability to develop and execute co-marketing programs end-to-end with results.
• Strong marketing expertise to serve as strategic voice with senior brand/marketing leaders.
• Exceptional project management for complex, multi-stakeholder initiatives.
• Multiplier mindset: reduce friction, bring POV, improve teams.
• Comfortable in ambiguity, building playbooks/frameworks/workflows.
• Strong curiosity for new technologies, including AI.
• Permanent US work authorization.
• Ability to travel monthly and quarterly to corporate office or strategic locations.

Nice-to-Haves

• Experience with outdoor, automotive, or lifestyle consumer brands; familiarity with hunting, fishing, skiing, overlanding.
• Background in sponsorship marketing, experiential activations, event-based programs.
• Familiarity with first-party data strategy and audience segmentation in co-marketing.
• Experience managing agency relationships or directing external creative partners.
• Existing relationships in automotive, outdoor retail, gear manufacturers, media ecosystems.