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OpenRouterOpenRouterUnited States

Developer Product Marketing Lead

Leads product marketing for developer audiences by owning external content strategy, editorial quality, product launch messaging, and AI-native content systems at an AI infrastructure company. Requires 5-7 years in product/developer marketing, technical fluency with APIs, and exceptional writing skills.

Salary not listed
Remote5+ YOEProduct Marketing

About the role

What You'll Do

  • Serve as Editor-in-Chief: Own editorial quality for all external content—ensuring clarity, consistency, technical accuracy, and strategic alignment across everything OpenRouter publishes.
  • Orchestrate and Systematize Content Strategy: Coordinate and enable internal builders and executives to communicate effectively, ensuring coverage of key product launches and a cohesive point of view across all channels.
  • Own Product Launch Narratives: Develop positioning and messaging for new features, model integrations, and product releases that establish technical authority and differentiation.
  • Build AI-Native Content Systems: Design and manage the "system prompts" for AI-assisted content creation—establishing guardrails, quality standards, and brand guidelines that enable scalable, high-quality output.
  • Enable Founder-Led Marketing: Support executives with ghostwriting, content strategy, and messaging guidance for personal accounts on Twitter, LinkedIn, and other platforms.

What We're Looking For

  • 5-7 years in product marketing or developer marketing, ideally at a technical platform, API-first company, or developer tool.
  • Strong technical fluency with API products, developer workflows, and the ability to understand and communicate complex technical concepts clearly.
  • Exceptional writing and editing skills with demonstrated ability to create compelling content across formats (blog posts, social media, web copy, positioning documents).
  • Systems thinker with strong process design skills—you build frameworks and templates that enable others to execute consistently.
  • Deep familiarity with developer communities on Reddit, Discord, and Twitter/X.
  • Experience orchestrating content across multiple internal stakeholders and channels without direct management authority.
  • Comfort with AI-native workflows—you embrace automation and AI-assisted content creation while maintaining editorial quality and strategic judgment. You have the technical fluency to serve as first-line reviewer of AI-generated content, validating technical accuracy before engineering review.
  • Self-directed and comfortable with ambiguity—you can define the work, build the systems, and execute without a playbook.

Nice to Have

  • Prior experience in AI/ML, LLM ecosystems, or developer infrastructure products.
  • Track record launching technical products or features with strong content-led strategies.
  • Experience building and managing content systems, style guides, and brand voice frameworks.
  • Strong social media presence or demonstrated ability to create viral, engaging technical content.
  • Familiarity with developer communities, technical Twitter, and how developers discover and evaluate infrastructure tools.

Why OpenRouter

  • Competitive compensation, including base salary and equity.
  • Fully remote team with a strong culture of autonomy and trust.

Skills

AI ToolsLLMsAPITwitterLinkedInRedditDiscordContent StrategyPositioningGhostwritingSystem PromptsBlog PostsSocial MediaWeb Copy

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