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NourishNourishNew York, NY

Lifecycle Marketing, Senior Lead

Senior lead owning end-to-end lifecycle marketing programs for patient reactivation, early engagement, and retention at a nutrition care company. Build strategy, run A/B tests, design cross-channel campaigns, and partner with Product/Data/Engineering to drive measurable outcomes in a 0-to-1 role.

Salary not listed
Hybrid5+ YOEGrowth Marketing

About the role

Key Responsibilities

  • Own the roadmap, strategy, and execution for key lifecycle moments (i.e. reactivation, early patient engagement), translating business objectives into programs that directly move retention, LTV, and CAC efficiency.
  • Own data and reporting to design and run hypothesis-driven A/B tests, build experiment roadmaps, maintain dashboards, and turn insights into action.
  • Partner cross-functionally with Product, Data, Engineering, and Creative to ensure lifecycle is fully supported and integrated into the patient experience.
  • Design and scale campaigns across email, SMS, push, and product touch points — building segmentation strategy, personalization frameworks, and journey architecture.
  • Turn patient signals into outcomes by synthesizing qual and quant insights, building clear readouts that shape our roadmap and align stakeholders.

Requirements

  • 5-7 years of experience in lifecycle marketing, growth marketing, S&O, consulting, or a related high-impact function — with experience owning lifecycle programs that drove measurable business outcomes.
  • Data-fluent and experimentation-rigorous; can drive analysis from insight to action with strategy and decision making rooted in data.
  • 0-to-1 builder who has launched programs from scratch; self-starter who identifies highest-leverage work, defines the plan, and drives it through ambiguity.
  • Deeply impact-oriented; prioritize based on business outcomes with a track record of materially moving core metrics.
  • Comfortable in fast-moving environments; can juggle multiple priorities, adapt quickly, and thrive in hyper-growth.
  • Work well cross-functionally, building trust and alignment with different teams in a low-ego way.

Nice-to-Haves

  • Experience at fast-growing tech or healthcare startup.
  • Hands-on expertise with Customer.io or similar ESPs (Braze, Iterable).
  • People leadership or strong coaching skills.
  • Fluency with modern mar-tech stacks and engineering partnerships.

Skills

Lifecycle MarketingGrowth MarketingA/B TestingData AnalysisExperimentationcustomer.iobrazeiterablemar-tech stacksEmail Marketingsms marketingpush notificationssegmentationpersonalizationjourney architecture

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