Channel Marketing Manager

What you will do

• Build and execute quarterly campaign themes across email, webinar, social, and events, plus always-on broker nurture programs that build awareness and trust
• Own broker messaging and positioning, evolving it based on testing, market feedback, and sales insights
• Create sales-support content that actually gets used, including co-branded assets, case studies, and first call decks
• Partner with Channel Sales to identify gaps, spot opportunities, and deliver tailored campaigns and outreach
• Analyze campaign ROI and iterate quickly, using data to decide what to scale, pivot, or cut
• Collaborate across Sales Leadership, Revenue Operations, Product Marketing, Partner Success, and Marketing Operations as a trusted voice on broker go-to-market

What you will need

• 4–6 years of B2B marketing experience with a strong foundation in demand gen, product marketing, or partner/channel marketing
• Proven track record running outbound campaigns and digital programs, including email, paid social, webinars, and more
• Ability to create clear, impactful sales-support content including co-branded assets, case studies, and educational materials
• Full-funnel thinker who balances nurture with activation and knows when to do each
• Data-driven and results-oriented — you pull your own reports, find the insight, and act on it
• Resourceful and execution-oriented — you know how to build and launch with what's available
• Strong cross-functional communicator, especially with sales and leadership
• Thrives in a fast-paced environment with high expectations and autonomy

Preferred skills

• Experience in broker marketing, benefits, insurance, HRIS, payroll, or broader partner/channel ecosystem
• Experience building 0-to-1 programs, repeatable campaign motions, or always-on nurture programs
• Campaign reporting and analysis, Salesforce campaign/report fluency, email/lifecycle tooling, webinar tooling, and basic audience segmentation
• Strong copywriting skills