Lifecycle Marketing Manager
Owns lifecycle marketing strategy, automation, experimentation, and reporting for SuppCo across email, push, and in-app channels. The role requires 6+ years of lifecycle or CRM marketing experience, strong analytics, and hands-on expertise with Iterable or a comparable platform.
About the job
Responsibilities
- Own SuppCo’s lifecycle marketing end to end, including strategy, execution, and reporting across email, push, and in-app messaging.
- Build SuppCo’s lifecycle automation foundation in Iterable, including onboarding, engagement, conversion, replenishment, and winback journeys.
- Use Iterable Catalog to match SuppCo’s product feed to member stacks and deliver personalized supplement recommendations at scale.
- Partner with the Growth creative team and AI-assisted content engine to brief, refine, and ship on-brand campaigns.
- Define and track lifecycle KPIs, including activation, repeat purchase rate, lifetime value, and churn.
- Run a disciplined experimentation program and use results to guide decisions.
- Collaborate with SuppCo product and Function Lifecycle teams to connect SuppCo journeys with the broader member experience.
- Provide lifecycle support for new SuppCo-related launches, including credits, family plans, and add-on offerings.
Requirements
- 6+ years of lifecycle or CRM marketing experience, ideally at a high-growth e-commerce or subscription consumer brand.
- Hands-on expertise in Iterable or a comparable email service provider such as Braze or Klaviyo, including journey building, segmentation, dynamic content, and deliverability.
- Proven experience building lifecycle programs from scratch and scaling them into meaningful revenue drivers.
- Strong analytical skills, including defining KPIs, designing experiments, and turning data into decisions.
- Excellent cross-functional collaboration skills with product, creative, and data partners.
- Comfort with AI-assisted content workflows and automating repeatable work.
- Passion for health, wellness, and the company’s mission.
Nice to Have
- Iterable Catalog experience.
- Supplement or health e-commerce experience.
- Basic HTML email skills.
- Familiarity with SQL or product analytics tools.
Compensation and Benefits
- Competitive salary and benefits package.
- Flexible working hours.
- Dynamic work environment encouraging creativity and innovation.
Skills
Iterable, Braze, Klaviyo, Email Marketing, Push Notifications, In-App Messaging, Marketing Automation, Audience Segmentation, Dynamic Content, Email Deliverability, A/B Testing, SQL, Html Email, Product Analytics, Ai-Assisted Content
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