Senior Upper Funnel Marketer

Responsibilities

Consideration Strategy & Business Influence

• Autonomously drive the long-range strategy for Upper Funnel Channels, driving New Customers while understanding the change to measured consideration
• Set goals and OKRs that determine how the team wins in the upper funnel
• Have material influence on annual planning cycles, providing deep expertise in media best practices and emerging industry shifts
• Serve as the model for collaboration, ensuring Upper Funnel strategy seamlessly integrates with the Brand team's vision while providing the performance-data feedback loop they need

Mastery of Upper Funnel Media

• Demonstrate best-in-class expertise in Linear TV, OTT, CTV, Audio, OOH, and Programmatic channels
• Expert in media buying, media negotiations, inventory quality, and placement strategy
• Manage external agency relationships of high complexity and impact; coach agencies to meet performance standards and hold them accountable to performance benchmarks
• Manage large-scale program budgets with accuracy

Measurement Science & Data Optimization

• Work with Marketing Data Science in developing new marketing metrics and measurement frameworks
• Own the interpreting and application of Media Mix Modeling (MMM) for channels and propose Geo-Uplift tests to prove the incrementality of upper-funnel spend
• Solve highly complex issues such as signal loss in CTV or optimizing multi-channel attribution in a privacy-first environment

Automation & AI Integration

• Identify and execute on massive process efficiencies by automating marketing workflows
• Operationalize AI tools into the department
• Deeply understand the broad array of AI tools available and architect appropriate scenarios for their use to solve complex business problems

Communication & Mentorship

• Distill complex media and AI concepts for executive stakeholders
• Set up business rhythms to share findings across the organization, up-leveling the entire marketing team's understanding of prioritization and efficiency

Requirements

• 10-12+ years of relevant experience in high-scale media strategy with a consumer brand (ideally a two-sided marketplace)
• Demonstrated expertise in leveraging upper funnel channels to drive new customers and measuring impact
• Demonstrated improvements to workflow automation, leveraging Scripts, Python, SaaS tools, and AI
• Hands-on experience with Geo-Uplift testing implementation and the tactical actioning of MMM results
• Experience managing and holding agencies accountable for results and managing an RFP process
• Bachelor's degree required; Master's degree in a quantitative or business field is a plus
• Ability to work with internal Brand teams and Marketing Data Science, speaking the language of creative and Data depending on audience

Nice to Haves

• Experience building or implementing AI-driven systems that have improved a marketing team's delivery capacity
• Experience managing campaigns in the UK and the EU
• Pet-related brand experience

Compensation & Benefits

• First-year salary range in greater Seattle area: $140,761-179,228
• 401k match
• Long-term incentive plan with company performance-based cash payout
• Flexible PTO
• Competitive benefits package including medical, dental, and vision insurance
• Commuter benefits
• Stocked fridges, coffee, soda, treats, and free catered lunches monthly
• Regular team activities performed in-person and virtually