Brand Design Lead

What You'll Do

• Translate, Define and Evolve the new Nash brand strategy into a complete, living visual system: identity applications, motion principles, photography direction, illustration style, typography in use
• Design and build the marketing site in Figma and Webflow; own landing pages, campaign pages, product launch moments, and the visual story we tell at events like NRF, Manifest, and Shoptalk
• Bring the Nash visual language to life through motion: site interactions, product reveals, social, keynote, and trade show
• Own the visual layer of the demand engine: pitch decks, one-pagers, customer-facing PDFs, partner materials, the work that helps close deals
• Prototype quickly using A.I. tools (Claude, Cursor, Figma Make, Runway, Midjourney) to compress the loop from idea to artifact
• Ensure the final touch of any design is always human, authentic, and has soul. While we use A.I. to prototype, we care about that hard to define sparkle that comes from something hand crafted.
• Build installations and real-world experiences that are fascinatingly real - in a world full of A.I. slop, our brand leans into very tangible, real world things.
• Set the bar for craft across the company; teach the rest of the team how to use A.I. tools to get there faster without losing taste
• Partner with engineering to ship expressions of the brand surfaces in product too - Contribute to the brand system itself: patterns, components, prompts, and rituals that scale how Nash shows up everywhere

Requirements

• 6+ years experience in brand or product design, with shipped work that demonstrates strong craft across identity, web, motion, and campaign
• Has owned a brand or a major brand evolution at a high-growth technology company, and can talk about the decisions and tradeoffs behind it
• Active, daily use of LLMs (we use Claude Code / Claude Cowork and A.I. prototyping tools (e.g. Replit) as a core part of your design workflow
• Fluent in Figma and Webflow; comfortable in After Effects and Illustrator; curious about whatever ships next
• Systems thinker who can hold the whole brand in their head while obsessing over the kerning of a single headline
• Strong opinions, communicated clearly, updated quickly when the evidence changes
• Comfortable working alongside engineers and operators on things that have to actually function in the real world

Bonus

• built a marketing site end to end in Webflow at production scale; shipped motion work that lived on a homepage or a keynote; prior experience designing for B2B platforms, infrastructure, or logistics; released your own side project using A.I. prototyping tools