GTM Ops Analyst

What You’ll Do

• Own ABM operations end-to-end — target account list management, intent data feeds (6sense, Bombora, G2), account scoring in HubSpot, and audience syncs to LinkedIn, Meta, and Google
• Build and govern the demand gen data layer — UTM framework, campaign attribution configuration in HubSpot, form and landing page routing, and demand gen reporting for RevOps (MQL volume by source, CAC by channel, pipeline influenced)
• Own the Marketing–Sales boundary in HubSpot — MQL handoff logic, lifecycle stage transitions, AE assignment rules, lead scoring thresholds, and the operational SLA between Marketing and Sales
• Set up and maintain eventing in Segment for downstream paid platforms — Meta, Google, TikTok — ensuring conversion signals are accurate, complete, and documented; serve as the first line of diagnosis when event passthrough breaks
• Manage web tags on the Marketing Site via Google Tag Manager — own the tag infrastructure, audit regularly, and coordinate with Engineering on deployments
• Ensure Sales and Lifecycle Marketing teams have the data they need — use Segment to feed the right event and user data into HubSpot and Iterable respectively so both teams can operate without gaps
• Partner with GTM Engineering on attribution model validation and ABM signal pipelines — you own the HubSpot and reporting layer, Eng I owns the warehouse and sync infrastructure

What We’re Looking For

• 3+ years in marketing operations, demand gen operations, or a revenue operations role at a high-growth technology company
• Hands-on HubSpot experience at an operational level — workflows, lifecycle stages, lead scoring, form management, and reporting; you configure it, you don’t just use it
• Experience with Segment or a comparable CDP — you’ve configured sources, set up destinations, and diagnosed passthrough issues, not just read event streams
• Hands-on Google Tag Manager experience — deploying and auditing tags on a marketing site, coordinating with Engineering on deployments
• Strong command of campaign attribution — UTM governance, multi-touch attribution models, and end-to-end tracking validation from first touch to closed deal
• Experience managing audience syncs to paid platforms — LinkedIn Matched Audiences, Meta Custom Audiences, Google Customer Match
• Use AI tools actively to increase your own leverage — you’ve found ways to eliminate busywork and do higher-quality work faster because of them
• Detail-oriented with strong QA instincts — you test before you ship, you document as you go, and you audit regularly

Benefits & Perks

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially covered by GG
• Fertility and adoption benefits via Carrot and Kindbody
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support
• Team Bonding opportunities - annual company retreat for entire team, plus virtual events throughout the year

The base salary for this role is between $120,000-$150,000 + equity + benefits.