Marketing Operations & Analytics Manager

Strategy & Results

• Co-own and execute the marketing ops roadmap, from lifecycle enforcement and scoring refinements to the rollout of canonical Power BI dashboards for DG and ABX.

Ops & Analytics

• Partner with key stakeholders to execute and evolve martech and analytics strategy.
• Serve as the day-to-day owner of key marketing systems (Marketo, 6sense or comparable, webinar/event tools) and their integrations, ensuring every program is correctly instrumented for measurement.
• Translate GTM questions (by industry, segment, offer, and account tier) into clear reporting, analysis, and recommendations that shape future campaigns and ABX motions.
• Build scalable workflows, documentation, and enablement so global and regional teams can execute high-quality, account-aware programs with confidence in the data.

Campaign Operations

• Support global and regional teams with campaign build and QA (Marketo programs, SFDC campaigns, workflows) aligned to the Global Go-To-Market Calendar, ensuring every tactic is properly tagged for reporting.

Performance Analysis

• Provide recurring and ad-hoc analysis on funnel health, campaign performance, ABX cohort outcomes, and partner/industry motions; translate findings into concrete next steps.

Attribution & Measurement

• Improve and maintain attribution logic (person-level touches, primary campaign source, marketing-sourced and influenced pipeline) so stakeholders have high trust in the numbers.

Requirements

• Bachelor’s degree, preferably in marketing, business, analytics, information systems, or a related field.
• 4–6 years of experience in B2B enterprise marketing operations, RevOps, demand gen operations, ABM/ABX operations, or marketing analytics, with direct ownership of lifecycle, scoring, routing, and reporting.
• Demonstrated experience in a Salesforce-centric GTM environment, including building and maintaining funnel, pipeline, and campaign performance dashboards.
• Proven close collaboration with Sales, BDR, and RevOps, with the ability to turn shared KPIs (MQLs, S0–S3, MQAs, pipeline, win rate) into processes, SLAs, and practical governance.
• Hands-on proficiency with:
  • A marketing automation platform (Marketo or comparable)
  • Salesforce (campaigns, reports, dashboards, core objects)
  • An ABX/intent platform (e.g., 6sense or comparable)
  • A middleware platform (Workato or comparable)
  • At least one BI/reporting tool (Power BI preferred; Domo, Tableau, or similar also valuable)
• Experience supporting or leading a DG → ABX transition (e.g., moving from lead-only views to account-level engagement, MQAs, and ABX dashboards) is a strong plus.
• Strong program/project management skills; comfortable balancing roadmap work (e.g., Power BI migration, lifecycle enforcement) with in-quarter support for key campaigns and launches.
• Excellent communication and stakeholder alignment skills; able to explain complex data and system behavior in clear, non-technical language and influence without formal authority.

Benefits

• Competitive salary plus bonus incentives
• Target base salary starting at $120,000, depending on experience and location
• 12-week paid Seeq family leave
• Unlimited PTO
• Internet and mobile phone reimbursements
• Medical benefits
• Group term life insurance
• Short-term and long-term disability insurance pre-tax benefits
• Voluntary vision and dental (ortho)
• Vacation bonus program
• Employee Assistance Program
• Generous home office allowance