Social Media Lead
Leads Lovable’s social media team and sets channel strategy while creating product-focused content for developer and general audiences. The role requires 12+ years of social media experience, team management, strong technical communication, and hands-on experience with product launches and visual content.
About the job
Responsibilities
Team leadership
- Manage and grow Lovable’s social team.
- Establish an opinionated social media channel strategy and activate the team to deliver against it.
- Set the bar for quality by giving feedback, reviewing work, and helping reports do their best work.
- Split and prioritize workload across launches, always-on content, and community engagement.
- Build a cadence and format library for product content so every release has a clear path to social.
- Report on and be accountable for the team’s metrics.
Hands-on social content
- Own social media content related to Lovable’s product, including launches, features, product education, and behind-the-scenes work.
- Write copy that turns technical concepts into posts a broad audience will follow and want to share.
- Work with the Creative team on launch videos and polished static assets.
- Partner with Product Marketing and Product to get early visibility into shipping plans and shape announcements.
- Deepen Lovable’s product usage and credibility among developer and general audiences.
- Track what resonates and feed those learnings into future launch planning.
Requirements
- 12+ years of experience in social media.
- At least 2 years of experience managing a team.
- Strategic understanding of which content belongs on each social channel.
- Product marketing aptitude, including turning changelogs and feature launches into compelling stories.
- Technical communication skills for developer and general audiences.
- Ability to create product visuals such as screen recordings, GIFs, and static graphics, or draft clear creative briefs.
- Experience collaborating with Product Marketing, Product, and Creative teams.
- Strong platform-native understanding of X and LinkedIn.
- Portfolio of shipped product social content.
- Experience using Lovable.
- Based in Stockholm or willing to relocate there.
Skills
Social Media Strategy, Copywriting, Storyboarding, Content Creation, Product Marketing, Technical Communication, X, LinkedIn, Screen Recording, Gifs, Static Graphics, Team Management, Community Engagement, Product Launches, Creative Briefs
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