Content Strategist

Strategy & Planning

• Define Descript's content strategy, editorial calendar, and channel prioritization
• Identify content gaps and opportunities through user data, search research, and market insight
• Build a measurement framework that connects content activity to brand and pipeline outcomes

Content Systems & Production

• Build an AI-native content production system that enables quality output at scale without sacrificing originality
• Produce and/or commission content across formats: articles, research reports, data studies, interactive tools, video scripts, and more
• Optimize for AI discovery as the content and search landscape evolves

Demand Enablement

• Partner with Demand Gen, PMM, and Field Marketing to develop assets that support pipeline programs
• Assist with mid- and bottom-funnel content (case studies, ROI calculators, competitive guides) that converts interest into action

Brand & Voice

• Help define and evolve Descript's editorial voice across content channels
• Develop a subject matter expertise content program, drawing on Descript employees and customers as sources

Minimum Qualifications

• 5+ years of content strategy, content marketing, or social media experience in a B2B or B2B/B2C hybrid environment
• Deep familiarity with the new media landscape and how content distribution has evolved
• Comfortable with AI tooling as a production and workflow aid
• Analytical experience: you can build and own a content measurement framework
• Portfolio showing strategic content work—evidence of content systems and measurable outcomes, not just production volume

Preferred Qualifications

• Experience at a PLG or product-led company
• Background in media, creative tools, or video/audio adjacent categories
• Experience building content programs that optimize for AI discovery

Success In This Role

Within your first 12 months, you will:

• Deliver a documented content strategy with channel prioritization, audience segmentation, and measurement framework
• Launch an AI-native content engine with defined production workflows, tooling, and editorial standards
• Ship a flagship demand-enabling asset (e.g., original research report or interactive tool)
• Show measurable improvement in content's contribution to brand reach and pipeline

Compensation The base salary range for this role is $130,000 - $165,000. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, location, level, and may vary from the amount above.