Content Strategist
Build and execute Descript's content strategy to drive brand awareness and demand generation as the company moves upmarket. Develop AI-native production systems, optimize for AI discovery, create multi-format content including research reports and interactive tools, and partner with marketing teams on pipeline assets. Requires 5+ years in content strategy with proven systems and measurable outcomes.
About the job
Strategy & Planning
- Define Descript's content strategy, editorial calendar, and channel prioritization
- Identify content gaps and opportunities through user data, search research, and market insight
- Build a measurement framework that connects content activity to brand and pipeline outcomes
Content Systems & Production
- Build an AI-native content production system that enables quality output at scale without sacrificing originality
- Produce and/or commission content across formats: articles, research reports, data studies, interactive tools, video scripts, and more
- Optimize for AI discovery as the content and search landscape evolves
Demand Enablement
- Partner with Demand Gen, PMM, and Field Marketing to develop assets that support pipeline programs
- Assist with mid- and bottom-funnel content (case studies, ROI calculators, competitive guides) that converts interest into action
Brand & Voice
- Help define and evolve Descript's editorial voice across content channels
- Develop a subject matter expertise content program, drawing on Descript employees and customers as sources
Minimum Qualifications
- 5+ years of content strategy, content marketing, or social media experience in a B2B or B2B/B2C hybrid environment
- Deep familiarity with the new media landscape and how content distribution has evolved
- Comfortable with AI tooling as a production and workflow aid
- Analytical experience: you can build and own a content measurement framework
- Portfolio showing strategic content work—evidence of content systems and measurable outcomes, not just production volume
Preferred Qualifications
- Experience at a PLG or product-led company
- Background in media, creative tools, or video/audio adjacent categories
- Experience building content programs that optimize for AI discovery
Success In This Role
Within your first 12 months, you will:
- Deliver a documented content strategy with channel prioritization, audience segmentation, and measurement framework
- Launch an AI-native content engine with defined production workflows, tooling, and editorial standards
- Ship a flagship demand-enabling asset (e.g., original research report or interactive tool)
- Show measurable improvement in content's contribution to brand reach and pipeline
Compensation The base salary range for this role is $130,000 - $165,000. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, location, level, and may vary from the amount above.
Skills
Content Strategy, Content Marketing, AI Tools, Content Measurement Frameworks, SEO, Editorial Planning, Demand Generation, B2B Marketing, Product-Led Growth
Similar jobs
Content Marketing jobs
Hover
San Francisco, CALeads content strategy and integrated campaigns for Hover’s self-serve, product-led business, creating B2B content that drives awareness, engagement, signups, and monetization. Requires 4–6 years of content, campaign, demand generation, or growth marketing experience and strong writing and analytics skills.
Tailscale
United StatesCreates technically accurate educational content, tutorials, guides, demos, and comparison resources that help enterprise and technical audiences discover and adopt Tailscale. The role combines technical writing, growth content marketing, SEO, AI-assisted content production, and cross-functional collaboration.
AI Digest
Remote
Create narrative, character-driven YouTube videos about AI Village research and findings, owning the process from story selection and concept development through filming, editing, publishing, and iteration. The role requires strong creative judgment, demonstrated video-production experience, and high autonomy.
Harvey
San Francisco, CA
The Content Marketing Manager develops editorial, campaign, and social content that advances Harvey’s brand and business goals. The role requires 5+ years of experience, exceptional writing and editing skills, SEO familiarity, data-driven judgment, and the ability to explain complex legal, technical, and product concepts clearly.
Watershed
San Francisco, CACreates B2B content across longform, social, blog, webinar, and multimedia formats to drive demand and awareness for a sustainability platform. Requires strong writing, content operations, performance reporting, and stakeholder coordination skills.