Lifecycle Coordinator — Acquisition

Key Responsibilities

• Own the operational execution of lead nurture campaigns — from brief intake through build, QA, and deployment in Iterable.
• Build and configure email journeys, triggered sends, and one-off campaigns in Iterable per approved briefs from the BYBO Pillar Lead.
• Conduct thorough QA on all outgoing campaigns — checking for rendering issues, broken links, suppression list accuracy, and segmentation logic before any send.
• Manage deployment schedules and campaign calendars — ensuring the BYBO team never misses a send date.
• Support brief creation by pulling standard performance reports (open rate, click rate, conversion by sequence) from Iterable and the BYBO dashboard.
• Flag execution blockers, copy inconsistencies, or data issues to the BYBO Pillar Lead in real time — never letting a problem ship.
• Coordinate with the shared support team (Copywriting, Design, Build) to track asset delivery and ensure campaigns are ready to deploy on schedule.
• Maintain BYBO campaign documentation — SOPs, naming conventions, suppression logic, journey maps — so the team operates consistently as it scales.

Qualifications/Skills

• 1–3 years of experience in lifecycle marketing, email marketing operations, or CRM coordination — ideally at a consumer tech or digital health company.
• Hands-on experience building and deploying emails in a marketing automation platform (Iterable, Braze, Klaviyo, or equivalent); Iterable experience is a strong plus.
• Detail-oriented and process-driven — you catch errors before they ship and you build systems so errors don’t happen twice.
• Strong communicator — you proactively update stakeholders on campaign status, flag blockers early, and document everything.
• Comfortable working at pace in a fast-moving team where priorities shift and execution speed matters.
• Eager to grow — this role is designed to support your development into a senior lifecycle marketer over time, with clear mentorship from the BYBO Pillar Lead and Head of Lifecycle CRM.