Member of GTM
Build and own the paid acquisition engine from the ground up for a trading platform, scaling spend past seven figures while owning full-funnel metrics (CAC, LTV, payback). Hands-on with campaigns across Meta, Google, TikTok and more, plus attribution, creative, and agency management.
About the job
Responsibilities
- Own paid acquisition end to end: strategy, execution, and optimization across Meta, Google, TikTok, X, Reddit, YouTube, influencers/affiliates, and emerging channels — with full accountability for CAC, LTV, payback period, and funded-account growth.
- Be hands-on in the platforms daily: building campaigns, structuring audiences and bidding, launching creative tests, and killing what doesn't work — while managing agencies and contractors to extend our reach.
- Build our measurement foundation: attribution setup (MMP, pixel/server-side tracking, conversion APIs), incrementality thinking, and a reporting system that tells us exactly where the next dollar should go.
- Drive the creative engine: partner with design and contractors to develop ICPs, hooks, ad concepts, landing pages, and conversion paths, and build fast feedback loops from performance data back into creative strategy.
- Navigate ad platform policies for financial products: securing approvals, structuring compliant campaigns, and finding creative distribution paths where competitors get blocked.
- Shape the growth roadmap alongside the founding team: budget allocation, channel mix, forecasting, and where paid fits alongside referral, content, and community-led growth.
Preferred Qualifications
- 1+ years of experience in performance marketing, paid acquisition, or growth — ideally in consumer fintech, trading, crypto, or another high-growth consumer product.
- Experience managing and scaling budgets across major paid platforms (Meta, Google, TikTok, YouTube) — you've personally built, scaled, and optimized campaigns.
- Technical fluency in attribution and tracking: MMPs, pixels, server-side/conversion API implementations, and the judgment to know when the data is lying to you.
- Entrepreneurial mentality: you thrive in fast-paced environments with high levels of agency and ownership.
Compensation and Benefits
- $125,000 – $200,000 USD base salary.
- Total compensation package also includes early equity, comprehensive medical, vision, and dental coverage, access to a 401(k) retirement plan, wellness benefits, transportation to-and-from office, and fully compensated lunch and dinner.
Skills
Performance Marketing, Paid Acquisition, Meta Ads, Google Ads, Tiktok Ads, Youtube Ads, Attribution, Mmp, Conversion Api, Server-Side Tracking, Growth Strategy, Creative Testing, Fintech
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